Manager, Shopper Activation

Here at BlueTriton, we are the name behind your favorite bottled water brands and home-delivery service – we are all about hydration. With trusted brands that put smiles on customers’ faces no matter the occasion, BlueTriton plays an important role in the flow of everyday life. As we work to build something different, something better, what we do is more important than ever. With our deep commitment to helping make a positive impact for generations to come, we welcome those with a thirst and desire to inspire fresh, bold ideas that create change and have the tenacity and grit to do what’s right for our people and our communities.  BlueTriton is not only a place to build a career you can be proud of but can also provide you with the opportunity to be fiercely good.

We have a team of brilliant individuals who come to work every day to challenge one another, reimagine hydration and help grow our business. Quench your thirst with exciting possibilities when you join us for a fiercely good career doing work that matters.

Whether your career interest is rooted in Finance, HR, Marketing, Sales, IT, Sustainability or our Legal/Regulatory/Government team, professional roles at BlueTriton within our Corporate Teams could very well be the place for you to uncap your potential!  Regardless of your area of interest, be prepared to join a team that is deeply committed, boldly innovative, and fiercely good for our consumers and customers, for our people, and for our communities.

Job Description

We are seeking a Manager, Shopper Activation (West) supporting our Omni Channel and reporting to the Sr. Manager, Shopper Activation. 

 

The candidate will provide functional expertise crossing brand and retail program management with emphasis on driving connectivity and collaboration between sales, brand and national shopper efforts. This person will manage relationships with the West Regional customers at the retail level to include shopper and brand marketers, sales teams, category management, channel development and insights team. The candidate must have experience creating integrated omni channel shopper activations that stimulate brand demand and drive conversion in a fast-paced, technological shopper environment. Must have  a clear understanding of the priority retailers within  and their priorities and opportunities to build successful go to market plans.

 

Personnel Responsibilities:
Retail Program Management
• Lead internal sales and external agency cross-functional team to develop optimal and
actionable strategies, concepts and tactics for West Regional Customers
• Build strong working relationships with sales teams
• Establish overarching customer priorities and develop omni-channel briefs with
clearly defined objectives and KPIs aligned to brand and sales team goals
• Work with external vendors/agencies to execute projects as assigned
• Develop and manage project timelines and budgets
• Manage retailer shopper budgets across brands; this includes but is not limited to
owning incremental dollar request and vendor payments
• Manage creative and legal approval process
• Measure post-promotion results using agency and internal data

Brand Program Management
• Work closely with the brand and agency team to manage timelines and ensure correct
brand assets and lead key meetings with brands and retailers
• Work with fellow Shopper Marketers to align efforts and drive efficiency
• Commercialize shopper plans within the brand and sales organizations
• Manage creative approval process with agency and brand teams
• Drive the planning and implementation of brand programs in retail
• Budget management

Qualifications

Skillsets Required:
• Bachelor’s degree or minimum of 5 years of marketing or advertising experience, within the Omni channel Supermarket customers
• Industry knowledge including current trends, consumer packaged goods and
retailer information, and business philosophies
• Motivational leadership, inspiring team to deliver top performance every day against
assigned business
• Strategic thinking in the development of Omni Channel Shopper programs and management
of day-to-day business
• Strong listening skills and attention to details with sound decision-making skills
• Passion about business and drive  to
improve/grow assigned client/business
• Excellent verbal, written, presentation and interpersonal skills
• Some travel is required

BlueTriton Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, tran