Jobs and Careers

Customer Marketing Manager

United States, United Statesfull_timeVerifiedPosted 24 Oct 2025

💰 $87,600/yr($61,700/yr – $87,600/yr)

About the role

Your ImpactAs a Customer Marketing Manager at CivicPlus, you will play a vital part in fostering strong connections with our customers and ensuring their continued satisfaction by developing and executing strategies to engage, inform, and retain valued customers. This role will work closely with the Customer Success team, Product Strategy team, and other stakeholders to create meaningful interactions and opportunities for education with the customers in your product portfolio. About CivicPlusAt CivicPlus, we strive to bring our company vision to life through innovation and collaboration. Supported by approachable leadership and transparent communication, we're empowered to make an impact on local government and the residents they serve. Grow your career alongside great people, where authenticity is welcome, successes are celebrated, and potential is nurtured. What You’ll DoAs a Customer Marketing Manager you will:

Develop and implement comprehensive, multi-channel customer retention programs to increase usage, communicate value, prevent churn, and support an exceptional customer experience. Drive campaign alignment and awareness across product, customer success, account management, demand gen, and product marketing stakeholders.
Create and execute thoughtful, multi-channel customer communications strategies to support migration motions.
Develop relationship campaign strategy, touchpoints, and communications that bring value to our customers and differentiate us as true partners.
Establish our company winback strategy and develop motions that make it easy and enticing to rejoin the CivicPlus family.
Measure campaign effectiveness to continually drive improvement. Utilize data-driven insights to improve customer communication and retention strategy effectiveness.

Ensure the timely distribution of emergency customer communications, coordinating with internal stakeholders to ensure accuracy.

Establish a customer communications calendar and own the scheduling, creation, and timely deployment of routine customer communications.
Build deep knowledge around the products in your portfolio, focusing on the problems they solve and the value they bring to our customers.
Develop educational content and collateral to support campaigns, such as tutorials, webinars, and knowledge base articles, boosting customers’ ability to extract maximum value from our products and increase product adoption and usage.
Own the monthly customer newsletter, coordinating and approving content from across stakeholders and continually improving engagement.

What We’re Looking ForWe know that excellent candidates come from diverse backgrounds. Even if you don’t meet 100% of the listed requirements, we encourage you to apply! Preferred Qualifications:

Bachelor's degree in Marketing, Communication, Business, related field
3+ years marketing experience, with 1+ in customer marketing specifically
Proven experience in customer communications, customer retention, or a related role (SaaS experience a plus)Strong analytical skills with the ability to interpret customer data and behaviors
Exceptional communication and interpersonal skills
Proficiency in utilizing data and metrics to inform strategies
A customer-centric mindset and a passion for ensuring customer success
Experience with inbound and outbound marketing and advertising
Strong written and verbal communication skills
Excellent project management skills to interact with staff, colleagues and cross-functional teams, and third parties.
Ability to interact and communicate with customers in a professional matter

Why CivicPlus?This role offers:

The ability to make a strong business impact
The opportunity to work within an incredible team
Focus on supporting public servants and ensuring they have the needed resources to support them.

Compensation and Benefits