Global BMC Tax Leader

EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.  At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

 

The Brand Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted and distinctive professional services organization. BMC works in collaboration with the business to take services and solutions to market; bring EY’s purpose, ‘Building a better working world,’ to life for our people, clients and communities; engage EY people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand. 

 

BMC comprises around 2,000 professionals, working across the Executive and Regions in the following capabilities: Brand and Client Experiences; Marketing; PR/Media Relations & External Communications; Internal Communications & People Engagement; Corporate communications. 

 

BMC also includes teams who are responsible for content development, editorial, analyst relations, alliances, digital channels, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, BMC aims to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable impact.
Tax is one of EY’s four global service lines and is one of the fastest growing.  Tax delivers services and solutions to help clients thrive in an era of rapid change, combining people and technology to help organizations meet their business goals.

 

The Global Tax BMC leader helps translate Global Tax business priorities into marketing and communications strategies and programs and plays a critical leadership role in integrating programs across Tax, with sectors and Growth Markets (GM) and with other service lines. The role works closely with the Global Tax Executive in developing and executing the BMC plan, and ensuring that Tax is fully represented within global firmwide BMC-related activities.  

 

The role will oversee brand initiatives as they relate to Tax and will need to establish and demonstrate EY’s value proposition through cross-sector, sector and buyer programs and work closely with the Global leadership to integrate an internal communication and change management strategy and the help drive effective execution of engagement programs.

 

A member of the both the Global BMC leadership team and the Global Tax Executive, the role has responsibility for leading the Tax BMC team and requires an experienced and resilient team player with inclusive people leadership skills. Strong relationships and collaborate skills are essential. A globally dispersed team of over 20 people report to this leader and it oversees a network of BMC professionals supporting Tax BMC activities in each of the 23 Regions.

 

Success in this role requires the creation of a strategy to enable the delivery of world-class brand, marketing and communications programs that help deliver revenue, reputation and relationship outcomes.  Success will be measured through EY’s global brand survey, through pipeline and sales metrics, analyst ratings and people engagement measures.
 

Major responsibilities/duties

 

The role is accountable for developing an integrated strategic global Tax brand, marketing and communications plan that drives revenue, relationships and reputation goals, working closely with the Tax leadership. This includes;

 

• Increasing the global market awareness of EY’s Tax capabilities
• Creating and delivering innovative campaigns to increase market share and revenue for new solutions, services and products
• Delivering high impact client experiences through digital channels, events and third-party collaborations
• Supporting strategy execution and people engagement through developing and executing an impactful internal communications and engagement plan
• Integration of EY’s purpose and corporate messaging into Tax internal and external communications across paid, earned and