Senior Director, Global Media Performance (B2B)

Agency :

Ledger Bennett

Job Description :

Senior Director, Global Media Performance (B2B)

Location: New York, NY
Experience: 10-12+ years

About the Role

Ledger Bennett, Havas Media’s specialist B2B agency, is seeking a Senior Director of Global Paid Media to lead cross-channel media execution and investment strategy across our global client portfolio.

This role blends strategic leadership with hands-on activation expertise. You will directly lead activation for five key accounts, while overseeing and supporting delivery across an additional ~15 accounts managed by the broader team. You will partner closely with a European activation counterpart to ensure alignment across markets and lead a distributed team of activation specialists across the US and Europe.

We are looking for someone who thrives in an entrepreneurial, high-autonomy environment, enjoys building and improving processes, and can balance strategic thinking with operational execution.

What You’ll Do

Lead Activation Strategy & Media Investment

• Oversee cross-channel activation across paid search, paid social, programmatic, DOOH and B2B media platforms.
• Ensure campaigns are executed to the highest standard across planning, buying, optimization, and measurement.
• Lead activation strategy for five core accounts while providing oversight across ~15 additional accounts.
• Support investment strategy and negotiation with media platforms, publishers, and technology partners.

Build Best-in-Class Activation Operations

• Establish and refine activation workflows, best practices, and operational frameworks.
• Improve processes related to campaign stewardship, reporting, optimization cycles, and billing alignment.
• Ensure the activation team operates efficiently while maintaining high-quality delivery.

Partner Across Global Teams

• Work closely with a European activation lead to ensure consistent standards and collaboration across markets.
• Align on global activation frameworks, delivery models, and operational processes.

Lead & Develop the Activation Team

• Manage and mentor a distributed team of activation specialists across the US and Europe.
• Oversee the work of supervisors, buyers, and activation specialists across the portfolio.
• Support career development through coaching, training, and structured performance development plans.
• Foster a culture of accountability, collaboration, and continuous learning.

Drive Innovation & Business Growth

• Present activation strategies, insights, and opportunities to internal teams and clients.
• Contribute to new business pitches and activation strategy development.
• Maintain strong relationships with key platform partners to identify new opportunities and innovations.

Platform & Channel Expertise

You bring strong working knowledge across major media and B2B marketing platforms, including:

• Google Ads, Microsoft Ads
• LinkedIn, Meta, Reddit and other paid social platforms
• Programmatic DSPs such as StackAdapt
• Content syndication platforms
• ABM platforms such as 6sense and ZoomInfo

You should also understand campaign architecture, account hierarchies, conversion tracking, and measurement frameworks.

Who You Are

• A self-starter with an entrepreneurial mindset who takes ownership and drives initiatives forward.
• An approachable, collaborative leader who builds strong relationships across teams.
• Confident communicating with clients, senior leadership, and cross-functional partners.
• Comfortable balancing strategic thinking with hands-on execution.
• Highly organized with strong attention to detail and the ability to thrive in fast-paced, deadline-driven environments.
• Analytical and commercially minded, with strong quantitative and problem-solving skills.
• A supportive team leader who encourages growth, feedback, and inclusivity.

Qualifications

• 10-12+ years of experience in digital media activation, performance marketing, or B2B media.
• Experience managing cross-channel media buying and activation programs.
• Proven leadership experience managing teams across multiple markets or locations.
• Experience managing multiple client accounts and complex campaign portfolios.
• Strong analytical and quantitative skills, with excellent attention to detail.
• Proficiency in Excel and data analysis