VP, Engagement Planning Leader

Merge Storytelling and Technology

We MERGE storytelling and technology to promote health, wealth and happiness in the world. We help marketing and technology executives engage hearts and connect parts by offering full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media, digital platform development and more.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services and consumer products. Our health clients are literally on the front lines saving lives. Our wealth clients are changing the financial potential in people's lives. And our consumer clients make lives...a little bit happier every day.

Partner with Clients of Iconic Brands

MERGE has enduring client partnerships with American Express, T-Mobile, LG, Facebook, Adobe, Kate Spade NY, Coach, The North Face, Fidelity, Eaton Vance, BlueCross BlueShield, Abbott, Astellas, Seqirus, Supernus, Boston Scientific, Advocate Aurora Health, Indiana University Health and Marco’s Pizza to name a few.

Work with Poets and PHD’s

With 750+ employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, Montreal and New York City, MERGE uses a talent-to-task process that connects our poets and PHD’s which enables clients to think higher and feel deeper about their customers.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where people with ability, agility and humility can grow and do the best work of their careers.

As our VP, Engagement Planning Leader, you will...

Be Accountable and Responsible

As our VP, Engagement Planning Leader you’re responsible for driving the development of effective cross-channel engagement strategies for MERGE clients, with a focus in our healthcare practice area. 

Partnering with fellow team leads, you will translate brand strategy, along with deep understanding of communication channels and audience dynamics, to inspire creative solutions and engage high-value audiences.

• Responsible for developing omnichannel engagement strategies that meet business and marketing goals, by leveraging creativity and data-driven insights 
• Leadership in integrating brand and demand strategies
• Brings the brand to life in a relevant and inspiring way through the channel strategy
• Collaborates with channel leads and creative teams to create salient work 
• Plays a primary role in agency new business efforts 

These are the qualifications we’re looking for

• Passion and 12+ years of experience with health plans and/or health providers related industry. 
• Consumer marketing experience is a plus. 
• Depth of understanding of patient engagement and provider marketing, as well as launch strategies for new sites, service lines and products
• Proven ability to create segmentations that help clients grow market share. This includes defining approaches that leverage primary research and syndicated data and leading the creation of audience playbooks for media leads and creative teams to work from.
• Leadership in working with third-party research tools (e.g.MRI/Simmons, Resonate, Kantar Health) and client data sets (e.g. Google Analytics, SFMC) to define and segment audiences, and pinpoint key audience and channel insights
• The delivery of personalized customer journeys and messaging matrices, in partnership with CX and Brand Strategy. Emphasis on defining leading sources of influence, channel, and technology opportunities. A drive for advancing how clients integrate customer experience strategy, CRM, and advertising to best effect   
• Ability to enlist teams in connecting and developing culturally relevant ideas that live in the most impactful media and owned channel environments. Particular emphasis on the health and wellness space.
• Partnership with cross-functional teams on advancing data-driven marketing ecosystems and measurement strategy. 
• Ability to leverage campaign performance data to help curate intelligence and craft new strategies accordingly, including test and learn opportunities
• Proven ability to nurture partnerships with analytics, data strategy, and media, to maintain a unified view of growth opportunities, leveraging cross-channel measurement
• Expertise with Martech platforms such as Salesforce, Adobe, and data partners like Acxiom, Epsilon, Experian

Compensation: $160,000 - $180,000

Salary differential is based on seniority, merit, education, training and e