Lead Director, Enterprise Social Media

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate.

Position Summary 

CVS Health is seeking a strategic and visionary Lead Director, Enterprise Social Media to elevate our social media presence across platforms and audiences. This role will lead the development and execution of our enterprise-wide social media strategy, driving reputation, brand engagement, and thought leadership through compelling storytelling and stakeholder collaboration. 

The ideal candidate is a seasoned digital communicator with deep platform fluency at a Fortune 100 company, a passion for innovation, and a proven ability to influence across a matrixed organization. You will oversee a high-performing team and partner closely with Government Affairs, Marketing, HR, and fellow Communications team members to ensure our social media ecosystem reflects the voice, values, and vision of CVS Health. 

Key Responsibilities 

Strategy & Leadership 

• Architect and evolve CVS Health’s enterprise social media strategy across platforms like LinkedIn, X, Facebook, Instagram and YouTube and emerging channels  

• Serve as a trusted advisor to senior leadership, guiding digital storytelling and social media activation plans. 

• Lead cross-functional governance of the enterprise social media ecosystem, including executive thought leadership, colleague advocacy programs and enterprise social policies. 

Content & Channel Management 

• Oversee editorial planning across corporate channels, ensuring relevance, quality, and platform-native execution of content by production partners. 

• Drive innovation and scale of social-first content concepting, including use of short-form video, real-time storytelling, and interactive media. 

• Lead relationships with platform partners to ensure that CVS Health is best positioned to implement best practices, innovations and partnerships. 

Paid Social & Amplification 

• Own paid social execution, including always‑on boosting of top organic content, signature reputation flights, and rapid response activations to reach the right audiences at the right time. 

• Collaborate with internal and external partners to execute paid plans from concepting to reporting. 

• Serve as an advisor for Business Unit Communications partners to implement ad-hoc paid social media plans that run alongside Enterprise paid social campaigns without conflicts and fulfill best practices.