Senior Marketing Manager, Outdoor Power Equipment - The Toro Company

Who Are We?  

The Intimidator Group, LLC was founded in Batesville, Arkansas in 2013 with the all-American, hardworking values they were raised with. Since then, the company has grown into several brands including Intimidator UTVs, Spartan Mowers, Bad Dawg Accessories, and eNVy Neighborhood Vehicles. Now part of The Toro Company family of brands - we are excited to be part of a growing, innovative organization and invite you to join our team!  

Your Opportunity:

The Senior Marketing Manager for for The Toro Company’s Spartan Mowers Division, you will maintain key customer relationships with our distribution, and dealer channels.  Responsibilities include development of appropriate objectives, strategies and tactics built on a customer-first mindset to ensure the optimal performance of the category. Scope of work includes products, services, promotions, pricing programs, channel delivery and P&L management. This role works cross-functionally with engineering, sales, marketing communications, upstream product management, customer care and integrated supply chain leadership teams.

Scope:

The Senior Marketing Manager, Spartan Mowers will work broadly across the organization (engineering, marketing, sales, IT, upstream product management, integrated supply chain) and with distribution and dealer channel partners.

Sponsorship:  

Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of an employment VISA at this time.

Work Location: 

• This opportunity is based out of the Batesville, Arkansas division headquarters.   The current team mostly works 5-days on campus. 

• Relocation support is not available.  

What Will You Do? 

In order to grow and build a successful career with The Toro Company, you will be responsible for: 

• P&L Ownership:  Owns and is expected to deliver on all aspect of the P&L from topline revenue down through controllable profit contribution (CPC). Develop actions to address areas of concern on an ongoing basis throughout the year both to deliver on the current year and outward long-range planning (LRP) horizon.

• Product line ownership:  Develop line structures to achieve the financial objectives of the business and retailers. Rationalize SKUs as needed to optimize financial performance and reduce working capital. Develop a deep understanding of customer needs, lifestyles, and shopping behaviors and drive those insights to upstream product management to drive the product roadmap and marketing communications to drive on product, pricing, programs and placement strategies. Conduct dealer visits and contractor ride-a-longs

• Retail performance: Monitor retail performance and develop actions to optimize financial performance based on trends. Develop promotional strategies to deliver on financial commitments and LRP strategies.  Review success of current and past promotions to drive forward looking decisions. In conjunction with our training team, develop compelling product walk arounds and field selling tools

• Inventory management: Integrated Business Planning - Demand planning ownership (in conjunction with demand planning team) utilizing retail trends.   Demand planning ranges from current month through 2-year horizon.  Working capital owner with responsibility for both finished goods and WIP inventory.   Regularly review build schedules to ensure they meet future demand, open back orders, and safety stock commitments.   Make recommended build schedule swaps where needed.  Review slow moving inventory and develop strategies to sell through.

What Do You Need?

To be considered for this role, an individual should meet the following required  minimal requirements: 

• BA or BS Degree in marketing-related discipline required; with 10+ years of marketing experience required.

• Strong customer orientation, including experience leading Voice of Customer.

• Legacy of P&L leadership and successful delivery on company financial commitments.