Senior Director, New Business

We have a world class agile market research platform. We help brands rewire their traditional ad & innovation development processes with insights early, often & connected to create a learning loop. The result? They get smarter over time. Insights teams have more impact. Brands launch better ads & products.

We were founded in 2012 with the dream of creating end-to-end automated research. Fast forward 10 years and we have 1,000+ happy customers, 100,000+ ideas tested and we operate in 50+ research markets. And we’re entering the next phase of our growth journey!

So how do we do it? 

Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market. 

Through working with some of the biggest brands in the world, we’ve built technology that lets our customers see their product innovations and advertising ideas through their consumers’ eyes so they can quickly iterate, optimize, validate and learn — increasing their chances of in-market success.

About the team:

Joining our dynamic New Business team at Zappi means becoming a crucial part of a passionate group dedicated to revolutionizing the marketing, advertising, and innovation strategies of globally recognized B2C brands. Our team takes pride in our distinctive and highly differentiated brand, characterized by a quirky and fun energy that resonates in our interactions with customers.

As a member of our New Business team, you will thrive in a collaborative environment and enjoy building impactful relationships with both existing and new customers. With a focus on leading the sales cycle for new logos through engagement, discovery, presentation, negotiation and closing deals, you will play a vital role in expanding our reach and contributing to the continued success of our team.

The Role:

As the Senior Director, New Business, you will serve as the front door of Zappi, engaging with some of the world's largest companies looking to invest in cutting-edge market research. Your role involves systematically implementing the world's most powerful insights platform, empowering customers to make informed business decisions. This position demands in-depth consultation to understand customer needs, enabling you to provide thought leadership, industry best practices, and foster amazing client partnerships.

As the primary consulting touchpoint for new enterprise customers, your focus will be on assessing customer needs and recommending programs that maximize their return on investment. The ideal candidate should possess a passion for market research, change management consulting, and detailed problem-solving.

Responsibilities:

• Strategically engage in top-of-funnel activities by networking and prospecting through social media, email, and cold calling. Leverage warm leads provided by marketing for efficient deal closures.
• Execute the complete sales cycle, encompassing in-depth research, prospecting, persuasive pitching, adept negotiation, and the successful closure of substantial enterprise deals, consistently exceeding quota expectations.
• Consultative expertise change management, strategic planning, or process implementation.
• Implement established sales methodologies, such as MEDDIC, to elevate the sales process. Ensure a systematic and strategic approach to understanding customer needs, identifying key stakeholders, and achieving successful deal outcomes.
• Collaborate with the revenue and demand generation teams to identify the current needs of the brand, propose solutions, and implement strategies to optimize outcomes.
• Rapidly acquire expertise in Zappi’s product offerings, comprehending their uses, benefits, competitive advantages, and business terms to proficiently present and close deals.
• Lead negotiations for contracts with large enterprise accounts, collaborating with internal departments, including legal, to achieve mutually acceptable terms.
• Represent Zappi at industry conferences, showcasing our offerings and building valuable connections.
• Consistently meet and surpass individual sales quotas.

Qualifications:

• Possess a minimum of 8 years experience in Enterprise SaaS Sales with proven track record of successfully closing significant enterprise subscriptions, particularly with Fortune 1000 companies
• Understanding of technology, marketing, market research, consumer insights and helping large organizations grow
• Demonstrate proficiency in implementing established sales methodologies such as MEDDIC, to enhance the sales process
• Ability to swiftly integrate into and contribute to