Global Marketing Insights & Research Expert

Our mission? Creating the finance solution that energizes SMEs and freelancers, so they can achieve more. We simplify everything from everyday banking to bookkeeping and spend management. At Qonto, we’re passionate about creating the best product, so if you’re looking for an ambitious team that’s revolutionizing an old-fashioned industry, get in touch!<br/>Our journey: <a href="https://www.linkedin.com/in/aprot/">Alexandre</a> and <a href="https://www.linkedin.com/in/steveanavi/">Steve</a> launched Qonto in July 2017. Since then, the team has earned the trust of more than 350,000 customers and opened offices in Paris, Berlin, Milan, and Barcelona. Last summer, we joined forces with Penta, a market leader based in Berlin and Belgrade, forming a united team of 1000+ Qontoers. We also made it to the Top 3 of <a href="https://www.linkedin.com/pulse/linkedin-top-startups-2022-les-10-p%C3%A9pites-fran%C3%A7aises-/">LinkedIn Top Startups France</a>!<br/>Our values:Ambition | We tackle big challenges. No matter what.Teamwork | We create momentum by working together, at the same speed.Mastery | We pursue excellence through continuous learning. We face challenges with humility. Every day.Integrity | We're open. We're honest. And we earn the trust of our clients and each other.<br/>You can find out more about the Qonto Way <a href="https://medium.com/qonto-way/our-manifesto-aa81b56a94c4">here</a>.<br/>Our beliefs: Diversity brings success. We actively recruit people from a range of backgrounds, employ inclusive hiring techniques; and work with our external partners to continually increase and improve our DEI initiatives. As a result, we obtained a rating of 89/100 in 2022 for the annual Index of professional equality and are happy to say that 44% of our teams are women.<br/>We are looking for a Global Marketing Insights &amp; Research Expert to lead market research and insights within our Global Marketing Strategy team.<br/>You will directly report to Giulia - Global Marketing Strategy Lead, and lead the development of our marketing research and customer insights projects, including our segmentation, to support central and local teams and help them define business priorities, positioning, and strategy.You will be in charge of expanding our market and users’ knowledge partnering with the local market teams in France, Germany, Italy and Spain (+ new markets), and collaborating also with many central teams - like PMM, Strategic, Lead Generation - as well as with external partners.<br/>👩‍💻🧑‍💻As a Global Marketing Insights &amp; Research Expert, you will own:<br/>• Own and develop our customer segmentation: partnering with our Revenue, PMM, Strategic and Data teams, as well as with external data providers, maintain and develop our segmentation, and analyse the evolution of our segments in each market;• Build, structure and rollout our research roadmap: define our roadmap for market research and lead specific research projects to meet the needs of each of our markets, selecting the right internal &amp; external partners, and implementing the best processes and standards to serve the purpose;• Lead quantitative and qualitative user research: collaborate with local and central teams, as well as with external agencies, to collect new actionable insights;• Monitor market trends: analyse the brand positioning and communication strategy of our competitors and other tech players, in order to identify opportunities and threats, share best practices and suggest tactical actions.<br/>🤔 What you can expect<br/>• Autonomy in shaping our user and market research strategy, while collaborating with talented international teams;• Direct contribution to the definition of our business and marketing strategy thanks to the collection and organization of actionable insights;• Work in a fast-paced and scaling environment.<br/>🤝 About your future manager<br/>• Their path:After working in “traditional” companies (including multinational eyewear firms), Giulia entered the startup/ scaleup world 6 years ago, joining first Glovo and then Qonto in March 2019, where she helped build the overall marketing strategy for the Italian market. She moved to the Global Marketing team at Qonto in July 2021 to expand her scope leading global projects.• What they can bring to you:Giulia has a long experience in Qonto, and therefore a strong knowledge of the product, teams and processes. She has been working on diverse high-scale complex initiatives, and is passionate about project management and organization. She is managing a team of 2 (soon 3), willing to promote constant learning and people development.<br/>🏅About You<br/>•  Experience: 5+ years of experience in a market/ user research role (either in a consulting firm, in an agency or in a scaleup - B2B experience is a plus);• Mastery: you have proven experience in turning market/ user insights into actionable findings, designing and executing both qualitative and quantitative studies, and integrating d