Product Marketing Manager, Market Insights

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

As Product Marketing Manager, Market Insights, you will play a critical role in maintaining, evolving, and optimizing our competitive intelligence and win/loss programs to support strategic decision-making across the company. You will work cross-functionally to provide actionable insights that impact marketing, sales, product development, and executive decision-making. This is an individual contributor role that requires a mix of research acumen, strategic thinking, and business communication skills. This position is full-time and remote.

What You’ll Be Doing

• Maintain, evolve, and scale the existing competitive intelligence program, ensuring ongoing monitoring of market trends, competitor activities, and industry shifts.
• Maintain and enhance the win/loss program, ensuring insights from lost and won deals are systematically captured, analyzed, and translated into strategic recommendations.
• Synthesize and analyze industry trends, competitive positioning, and customer insights to inform business strategy and product roadmap decisions.
• Collaborate closely with marketing, sales, and product teams to ensure insights are translated into actionable strategies and compelling messaging.
• Conduct primary and secondary research, including win/loss interviews, surveys, competitor tracking, and analysis of third-party market research reports.
• Create and maintain a repository of competitive intelligence resources, including battle cards, competitor deep dives, win/loss reports, and market landscape assessments.
• Partner with sales enablement and GTM teams to drive adoption of competitive insights and ensure teams are equipped with the latest intelligence.
• Present findings and recommendations to senior leadership and commercial teams in a clear and compelling manner.
• Identify and recommend strategic opportunities based on data-driven insights.

What success looks like in this role: 

• Market insights are consistently delivered, adopted, and leveraged by marketing, sales, and product teams.
• The win/loss program produces actionable insights that inform sales enablement strategies, positioning, and product strategy.
• Measurable improvements in win rates, competitive positioning, and strategic decision-making.
• Proactive identification of market opportunities and risks, influencing company strategy.

What we expect from you: 

• 5+ years of experience in market research, competitive intelligence, or strategy roles, preferably in healthcare, benefits, or SaaS.
• Strong analytical skills with the ability