Brand Manager Energy Drink
AB InBevAbout the role
#Ownership
Brand Manager Energy Drink
Join the Beyond Beer team to take charge of the day-to-day operations of EZY in Belgium, while also playing a central role in innovation and new product launches. In this fast-paced environment, you'll be deeply involved in execution, driving initiatives, and translating strategy into results.
Who we are:
Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive.
We empower you to dream big, lead change, and create a long-lasting legacy.
We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.
That’s Who We Are: Come and OWN IT!
We are the world’s biggest brewer! Headquartered in Leuven, Belgium, we have opportunities across Europe in Belgium, the Netherlands, France, Luxembourg, Germany, Italy, the Czech Republic, the UK, Ireland, and Spain. Two key parts of our ecosystem are Budweiser Brewing Group (BBG) in the UK and Compañía Cervecera de Canarias (CCC) in the Canary Islands.
We are proud to have a team of 155,000 colleagues representing 135 nationalities and to operate 28 breweries across Europe.
Responsibilities:
Lead the day‑to‑day management of EZY in Belgium, collaborating with Business Unit stakeholders and cross‑functional teams to ensure smooth operational delivery.
Drive the planning and execution of product launches and go‑to‑market plans
Own the implementation of full 360° brand plans, covering communication, trade execution, and in‑market activation to scale the brand in line with commercial objectives.
Work closely with global and local agencies to ensure timely delivery of high‑impact campaign materials and assets suited to our audiences.
Review, assess, and provide operational feedback on creative marketing assets used in both above‑the‑line and below‑the‑line channels.
Partner with media and connections teams to optimize media spend and execution within budget.
Deliver monthly performance reporting to track execution results and support decision‑making.
Who you are:
You bring practical experience in innovation, brand management, trade marketing, or category management, with a strong affinity for product launch activities.
You have solid project management skills, able to track tasks and follow through on operational deliverables.
You are a confident communicator, comfortable collaborating with senior stakeholders, agencies, and cross-functional partners.
You are fluent in English and Dutch.
Don’t check every box? No worries! If you’re enthusiastic, ambitious, and eager to learn, with the right motivation and mindset, we’ve got your back. We’ll guide you to become a successful Brand Manager, learning, growing, and thriving alongside a team that’s invested in your success. Passion and drive can take you far, let’s build your future together!
Next to our competitive base salary, we put our people first by providing on-top benefits:
Competitive Bonus.
A Flexible Rewards system - (smartphone, bike lease, internet at home, Extra pension Plan, etc.).
Quarterly vouchers to taste our delicious beers.
Compensation & seniority days in addition to legal holidays (40 Days total).
Meal vouchers, allowances, gift per company policy.
A unique Parental leave.
Competitive Life insurance, disability & medical plan.
Learning & Development opportunities (LinkedIn Learning/ Workday Learning/Mentoring).
Multiple Physical & Mental Wellbeing support Initiatives.
Why build your career with us:
We recruit for mindset, ambition, cultural fit, and growth opportunities.
Unique culture
We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long leg
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