Director, Americas Marketing Strategy
HiltonAbout the role
Job Number:
COR014ZE)Work Locations
: Hilton - Shared Services - McLean 7930 Jones Branch Drive McLean 22102***This role is based at one corporate office in McLean, VA***
This is your chance to be part of an in-house Commercial Services team! As a Director of Americas Marketing Regional Strategy you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth. On the Americas Marketing Regional Strategy team reporting to Senior Director, Americas Marketing Regional Strategy, you will work on projects marketing the company’s portfolio of hotels in the Americas. You will focus on Commercial Priority segments to grow both consideration and overall Market Share in emerging areas including, but not limited to, Luxury, Lifestyle, and New Brands. You will work with the Global Brand Marketing teams and the Content, Media, and Partnerships teams based in Mclean, VA to develop programs and content to build preference and distinction for Hilton’s properties in these segments.
HOW WE WILL SUPPORT YOU
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
- Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
- Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Mental health resources including free counseling through our Employee Assistance Program
- Paid Time Off (PTO)
- Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like:·
- You will lead a team of regional marketing experts to deliver marketing programs to understand business dynamics and drive commercial performance for these segments.
- You will brief and manage the creation of high-impact mid and lower-funnel marketing programs and creative to drive both consideration and market share for corresponding brands and hotels in the region.
- You will be accountable for performance outcomes, including helping to identify and solve gaps with consistent analysis, measurement, and evaluation of key initiatives and opportunities.
How you will collaborate with others:
- You will deliver and champion marketing strategies through insight-driven storytelling of performance garnering support from key stakeholders.
- You will translate and prioritize regional objectives into actionable integrated marketing plans to be aligned and executed across a
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