Senior Marketing Executive - Digital Products

<h3>Company Description</h3><p>Informa Markets, EMEA, Pharma is a highly successful team in a growth market. There is significant focus on evolving the existing value propositions to enhance customer value and build out new product offerings to serve this global community.</p><p>Informa PLC is a leading international events, intelligence and scholarly research group. Our purpose is to champion the specialist.  Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.</p><h3>Job Description</h3><p>This role is part of the Informa Markets Pharma team. We're responsible for the globally renowned CPHI brand, connecting the global pharma supply chain through our event and digital offering.</p><p>We’re looking for an experienced Senior Marketing Executive to join our dynamic marketing team and generate new leads for our digital marketing solutions.</p><p>Our marketing teams work across a range of channels, planning and executing sophisticated marketing campaigns that play a pivotal role in the growth of our events.</p><p>This role requires someone eager to learn and deliver results in a highly KPI driven environment.</p><p>You’ll be responsible for…</p><ul><li><p>Supporting the development and delivery of the marketing strategy</p></li><li><p>Understanding our audience analysing user behaviour and segmenting our audiences</p></li><li><p>Executing best in class, engaging marketing campaigns across multiple channels</p></li><li><p>Creating engaging copy and content to engage our key audiences</p></li><li><p>Testing our campaign activity and messaging to continuously improve</p></li><li><p>Analysing campaign performance to improve campaigns</p></li><li><p>Reporting on marketing KPIs</p></li></ul><p>You’ll be…</p><ul><li><p>Passionate about marketing with an analytical mind</p></li><li><p>A great team player</p></li><li><p>Ambitious and driven</p></li><li><p>Excellent verbal and written communication</p></li><li><p>Highly creative with excellent copy writing and visual marketing skills.</p></li><li><p>Deadline and target driven</p></li><li><p>Someone with high standards and meticulous attention to detail</p></li></ul><h3>Qualifications</h3><p><strong>You’ll have…</strong></p><ul><li><p>Experience of using marketing automation technology (preferably Eloqua)</p></li><li><p>Experience of working with databases and data selection/management software</p></li><li><p>Experience of managing social media through scheduling platforms such as Hootsuite and experience of social media listening and sentiment analysis</p></li><li><p>Experience of working with CMS platforms (preferably Adobe Experience Manager)</p></li><li><p>Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)</p></li><li><p>Experience of leading a team and managing budgets</p></li><li><p>A great understanding of &amp; experience of digital (PPC, SEO, online advertising)</p></li></ul><h3>Additional Information</h3><p><strong>You’ll receive…</strong></p><p>With an experienced and professional team, this role provides you with the opportunity to be highly strategic. The scale and ambition of the Pharma business gives rise to a variety of interesting and important projects around sales optimisation and customer journey.</p><p>Alongside a competitive salary, Informa also offers the following employee benefits:<strong> </strong></p><ul><li>Our Learning team supports year-round development, with face-to-face training, access to LinkedIn Learning and the opportunity for colleagues to earn their Certificate in Exhibition Management (CEM) in-house</li><li>Informa's colleague Share Incentive Plan matches every share purchased with 2 free shares</li><li>You are given permission to take 4 days off per year to volunteer with an approved scheme</li><li>You are entitled to 24 days' paid holiday per year, plus one day's paid holiday for your birthday, extra time given at certain bank holidays,  and the chance to earn a free day's holiday through charity fundraising</li><li>We offer colleagues net reimbursement for commuting travel. We will reimburse actual costs for public transport</li><li>The official Social Committee is very active in organising social, wellness, diversity and sustainability initiatives</li><li>On 5 years of service, you will receive 25% of your gross monthly salary, 10 years = 50% on an increasing scale</li></ul><p><em>We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basi