Vice President of Marketing

Description

  

The Vice President, Marketing, is the senior leader responsible for establishing and executing the full marketing vision for the Vance Street Medical Molding platform, encompassing the PDC, MRPC, Injectech, and Resenex brands. This person will architect and lead both upstream marketing strategy (market segmentation, competitive intelligence, product positioning, and growth strategy) and downstream marketing efforts (brand management, creative, digital, events, collateral, and demand generation).

This role is designed for an experienced, adaptable marketing leader who can operate at two levels:

1. Strategic architect of a unified marketing platform; and
2. Hands-on executor who can roll up their sleeves to build content, review creative, analyze data, and work directly with cross-functional teams.

The ideal candidate brings a blend of curiosity, conviction, humility, and drive. They are confident but coachable, collaborative, without ego, and deeply committed to excellence.

Essential Job Functions

Upstream Marketing Leadership

• Build and lead a structured, recurring market assessment process to identify and prioritize high-value segments across      medical device, life sciences, diagnostics, and fluid management.
• Develop platform-wide market segmentation, value propositions, competitive positioning, and messaging strategies.
• Guide product/technology strategy in partnership with commercial, engineering, and business unit leaders.
• Develop insights-driven recommendations for new markets, partnerships, and strategic opportunities.

Brand Strategy & Integration

• Lead the brand architecture strategy for the platform, defining how PDC, MRPC, Injectech, and Resenex should operate as      individual brands within a unified platform identity.
• Oversee brand standards and ensure consistency in messaging, voice, and visual identity across all channels
• Partner with leadership on brand integration decisions and lead execution of rebranding, unification, or repositioning efforts as appropriate.
• Ensure the platform is presented as industry-leading, premium, and differentiated.

Downstream & Tactical Marketing Execution

• Lead digital marketing including website strategy, SEO/SEM, content creation, social media, and campaigns.
• Manage trade shows, industry events, conferences, and customer-facing presentations.
• Oversee development of marketing collateral, sales enablement tools, case studies, and thought leadership content.
• Build and manage a marketing operations capability including analytics, dashboards, CRM integration, and performance      measurement.
• Partner with Sales and Business Development to ensure marketing drives measurable funnel growth and brand awareness.

Marketing Organization Leadership

• Build and lead a high-performing marketing team, balancing in-house talent and external agency relationships.
• Create a culture of collaboration, accountability, curiosity, and executional excellence.
• Establish processes for planning, budgeting, prioritizing, and measuring marketing activities.
• Develop and mentor team members; teach upstream marketing discipline and downstream execution best practices.

Cross-Functional Leadership

• Build strong relationships across Commercial, Engineering, Product Development, Operations, and Finance.
• Serve as a key member of the platform leadership team contributing to long-term strategy.
• Lead cross-platform initiatives that require integrated marketing support.

Requirements

  

Education: Bachelor’s degree Marketing, Business or related field.  MBA Preferred.

Experience:  

• 10 plus plus years of experience in related field.
• Demonstrated experience leading both upstream (strategy, segmentation, positioning) and downstream (execution, content,      campaigns) marketing.
• Proven ability to build or elevate a marketing function in a growth-oriented organization.
• Experience managing multiple brands or a portfolio/company-within-a-company structure preferred.
• Demonstrated ability to translate complex technologies into compelling value propositions.
• Strong analytical mindset with experience using metrics to drive decision-making.
• Exceptional communication skills—clear, concise, and able to influence senior stakeholders.
• Hands-on, low-ego, collaborative leader who thrives in a fast-paced, detail-oriented environment.