Senior Field Marketing Manager

Introduction to Demandbase: 

Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Austin, TX, Atlanta, GA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as "Fortune's Best Workplaces in the Bay Area,"Best Workplaces in Technology," "Best Workplaces for Millennials," and "Best Workplaces for Parents"!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About The Role:

The Senior Field Marketing Manager will be responsible for developing and executing integrated field marketing strategies to drive lead generation, brand awareness, and customer engagement. You will collaborate closely with sales, product, and marketing teams to create and implement high-impact campaigns and events that align with company goals. This role requires a mix of strategic thinking, project management, and hands-on execution to elevate brand presence and generate demand across regional and strategic markets.

What you’ll be doing:

• Develop and execute comprehensive field marketing strategies that align with corporate goals, regional sales objectives, and customer needs.
• Lead the planning, execution, and optimization of in-person and virtual events, such as trade shows, conferences, regional webinars, and customer meetups.
• Build and manage strong relationships with regional sales teams to understand market needs and ensure alignment on messaging, target accounts, and campaign execution.
• Leverage data and analytics to measure the success of field marketing programs and adjust tactics to maximize results.
• Collaborate with the demand generation team to create targeted lead-generation programs, content, and campaigns that drive qualified leads to sales.
• Manage marketing budgets and resources for field activities and ensure programs are delivered within budget and timeline.
• Act as the voice of the customer by gathering insights, identifying trends, and ensuring marketing strategies reflect customer pain points and priorities.
• Coordinate with creative, content, and digital marketing teams to develop region-specific messaging and collateral.
• Track and report on key performance metrics, such as lead conversion rates, event attendance, and ROI on field marketing investments.
• Stay up-to-date on industry trends, competitive landscape, and emerging marketing technologies to ensure the company remains ahead of the curve.

What we’re looking for:

• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA is a plus.
• 7+ years of experience in field marketing, demand generation, or event management.
• Proven track record of planning, executing, and optimizing successful field marketing programs that drive business growth.
• Strong understanding of B2B sales and marketing processes, lead generation, and demand funnel.
• Excellent project management skills with the ability to manage multiple programs and deadlines simultaneously.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence cross-functional teams and senior leaders.
• Data-driven and results-oriented mindset with the ability to analyze campaign performance and make data-backed recommendations.
• Experience with CRM systems (e.g., Salesforce) and marketing automation tools (e.g., Marketo, HubSpot).
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Willingness to travel up to 35% as needed for events and regional support.

The base compensati