Sr. Manager, Marketing Strategy

Job Overview:

The Senior Manager of Marketing Strategy leads a team of marketers responsible for identifying and understanding Toyota Automated Logistics’ target audiences in a variety of industry verticals and regions across the Americas. This role will work hand-in-hand with vertical solution directors, business development, corporate strategy and product management to build go-to-market strategies that directly support revenue growth and long-term business objectives. This role oversees sales enablement activities and solution marketing to ensure complete alignment between various sales groups and external messaging.

 

Acting as a strategic connector, researcher and strategist, this position ensures the organization is aligned around clear market priorities, differentiated positioning and actionable insights that inform go-to-market decisions.  

Job Functions:

 

Marketing & Go-To-Market Strategy

• Develop and lead comprehensive marketing strategies that align with corporate objectives, sales priorities and growth initiatives across targeted markets and industries.
• Partner with sales and other marketing leaders to translate business goals into clear, actionable go-to-market plans and demand generation campaigns.
• Develop competitor reporting strategies to ensure Toyota Automated Logistics’ global positioning is differentiated and customer focused.

 

Sales Enablement Oversight

• Oversee the strategic direction of sales enablement efforts, ensuring sales teams are equipped with effective tools, messaging, and training to support the full sales cycle.
• Ensure alignment between sales enablement assets, brand standards and product positioning.
• Collaborate closely with sales leadership to identify gaps, opportunities and evolving needs in the field.

 

Product Marketing Leadership

• In conjunction with the product marketing lead and product management group, provide strategic oversight for product marketing initiatives, including solution positioning, messaging and launch strategies.
• Ensure consistent, differentiated value propositions across products, solutions and vertical markets.
• Partner with product, engineering and R&D stakeholders to translate technical capabilities into compelling market-facing narratives.

 

Vertical Market Strategy

• Work closely with vertical solution directors to develop vertical market strategies, including audience segmentation, priority solutions and tailored messaging approaches.
• Define market-specific value propositions and support targeted campaigns aligned to industry needs and growth potential.
• Support long-term planning by identifying emerging vertical opportunities and shifts in customer demand.

 

Cross-Functional Collaboration & Leadership

• Serve as a strategic partner to sales, business development, corporate strategy and product management.
• Provide guidance, mentorship and strategic direction to marketing team members, driving strong performance and a growth mindset.
• Establish metrics and reporting to measure effectiveness and continuously improve performance.

 

 

Travel Requirements:

• 10% travel

 

Required Qualifications and Preferred Skills:

• Bachelor’s degree in Marketing, Business or a related field
• 10+ years of progressive experience in marketing strategy, product marketing, sales enablement or related roles.
• Proven experience developing go-to-market strategies and translating insights into execution.
• Strong analytical skills with experience in competitor analysis, customer research and market segmentation.
• Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders.
• Excellent communication, presentation and strategic storytelling skills
• Must be eligible to work in the USA long term without sponsorship.
• Employees must follow