Associate Director, Brand Strategy

Company Description

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com

Job Description

Associate Director – Creative Strategy

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. 

We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

Become a Director at Digitas, a highly caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. We’re looking for an Associate Director of Creative Strategy who can assist their teams in uncovering breakthrough customer insights, help our teams to turn them into big creative marketing ideas, and identify high-impact opportunities for developing innovative approaches. It’s not a small or easy task, but it’s a fun and rewarding one. If you think you’re up for it, read on.

Tasks and responsibilities include:

• Proactively determine where and how in-depth insight about the consumer’s attitude and behavior can help make the client’s marketing more successful
• Identify relevant marketing program implications
• Drive insight into the company new business process
• Translate existing customer insights into relevant marketing program implications
• Apply innovative research and listening methodologies to create relevant, breakthrough customer insights
• Partner with our cutting-edge primary researchers, internal analysis group and client data/research organizations to maximize their work’s customer insights
• Apply the Digitas Active Branding approach to marketing program development
• Lead team brainstorms that efficiently produce breakthrough insights
• Create demand for account planning’s contribution by demonstrating its impact

To qualify, you’ll need:

• Four year degree (thinking/writing intensive discipline Master’s preferred)
• 7-9 years of experience in marketing and/or strategic services organizations such as an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group
• Qualitative research expertise applying innovative qualitative research techniques
• Familiarity with interpreting and applying quantitative research
• Ability to discern customer insight and “human truth” from mounds of data
• Passion and empathy for the customer’s perspective
• Ability to challenge the team to uncover “what’s in it for the customer”
• Exceptional writing and communication skills
• Ability to quickly gain the trust of clients and internal team members at all levels
• Relevant web experience
• Candidate must be open to travel as needed

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

Additional Information

All of your information will be kept confidential.

“Compensation Range: $98,500 - $154,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply.