Global Senior Manager of Product Marketing - Cooking
Whirlpool CorporationAbout the role
Requisition ID: 71919
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
At KitchenAid, we are passionate consumer advocates who observe, dream, invent, and design new solutions to make the kitchen a place of endless possibilities for people who love to cook. We operate in a consumer-centric, winning workplace culture and provide diverse global career opportunities. Our team creates high-performance, highly desired appliances with an unwavering focus on quality craftsmanship, disruptive technology, and timeless design. The Product Marketing team works on category strategy, product development, and launch execution by having a consumer-first mindset.
This role in summary
We are seeking qualified candidates for Global Sr. Manager of Product Marketing – Cooking to join the KitchenAid Small Domestic Appliance (SDA) organization based at our Global Headquarters in Benton Harbor, MI.
In this strategic role, you will be the ultimate champion for one of our Key Battle Grounds: the Cooking category. You will define the global strategy, propose new segments, and execute the product portfolio across Countertop Cooking segments (e.g., Grain Cookers and Countertop Ovens). Operating as a key cross functional leader, this role requires a heavy-hitting, influential strategist who can orchestrate and inspire a high-performing, cross-functional team, while providing day-to-day guidance and mentorship to supporting team members. You must be an expert at driving alignment without direct authority to bring breakthrough innovation to life and successfully commercialize it globally.
Your responsibilities will include
- Category Strategy & Innovation: Define the long-term global strategy for the Cooking category. Propose and validate new product segments and disruptive opportunities within this Key Battle Ground to expand market share.
- Portfolio Management: Create, execute, and manage the lifecycle of the global cooking portfolio, specifically driving growth and innovation in the overall category.
- Cross-Functional Leadership: Lead and influence a dedicated, cross-functional team of Designers, Project Leaders (PLO), Engineers, and Brand Marketers to ensure ideas seamlessly transition from concept to production.
- Consumer Centricity: Utilize deep global consumer insights and trends to build fact-based product definitions, ensuring our cooking products deliver on KitchenAid’s brand promise.
- Global Launch Coordination: Coordinate robust, go-to-market and launch plans with regional marketing teams around the world, ensuring proper localization, flawless in-market execution, and global brand consistency.
- WPD Governance: Actively drive the Whirlpool Product Development (WPD) process for the cooking category, ensuring projects pass through tollgates on time, on budget, and at the highest quality standards.
- Financial & Business Case Accountability: Deliver on global cost, margin, and profitability targets for the cooking category. Present compelling business cases and capital requirements to senior leadership.
Minimum requirements
- Bachelor's degree.
- 7+ years of professional experience in consumer-facing brands.
- 5+ years of experience specifically in Product Marketing, Product Development, Brand Management and/or Merchandising.
Preferred skills and experiences
- Demonstrated success leading and influencing cross-functional teams in a matrixed environment.
Experience managing or launching products in the Small Domestic Appliance (SDA) or consumer electronics sectors (specifically cooking categories).
Proven track record of managing a global or
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