Sr. Promotional Sourcing Manager (m/f/d)

About HOLY

• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, and HOLY Iced Tea®, you get amazing taste while maintaining a good conscience - for your body & the environment.
• Already more than 2,000,000 customers: Started in a shared apartment, since April 2021, we have already saved over 30 million plastic bottles - and our community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than 100M€ in revenue exclusively online. Now, we are on the journey to become a Global Omnichannel brand from a pure D2C model.
• We are still just getting started: Supported by renowned investors & partners, we aim to revolutionize the soft drink industry. Healthier, tastier & more sustainable. Our team of 100+ people aims high (Coca-Cola, we're coming for you!).

About the Position

​HOLY is growing fast: with bold campaigns, expanding retail partnerships, and an ever-increasing customer basefueling demand across all channels. To keep pace with this momentum, we’re looking for a Senior Promotional Sourcing Manager who will play a key role in creating, sourcing, and delivering high-quality, brand-aligned merchandise and campaign products. In this role, you’ll drive product innovation, build strong supplier partnerships, and establish sourcing frameworks and quality standards that ensure every item reflects HOLY’s brand and customer expectations.

You will focus on...

Product Innovation for Merchandise

• Generate ideas for new merchandise and campaign products that resonate with customers.
• Manage the concept-to-production lifecycle, ensuring quality and brand fit.

Merchandise & Campaign Sourcing

• Develop and execute sourcing strategies for merchandise and campaign products (e.g., bottles, textiles and other promotional products).
• Identify, onboard, and manage suppliers to balance cost, quality, and lead times.
• Negotiate terms and align on long-term supplier collaboration goals.

Framework Building for Sourcing Process

• Implement SOPs for sourcing, supplier vetting, freight optimization, and product database maintenance.
• Establish supplier performance metrics and quality tracking systems.

Supplier Quality Alignment

• Define and communicate quality standards with suppliers.
• Follow up on defects or deviations, conduct root cause analysis, and drive corrective actions.
• Conduct periodic performance reviews and address recurring issues.

About You

Core Mindset & Qualities:

• You bring sourcing expertise. You have experience in international sourcing, preferably in FMCG or consumer goods.
• You’re quality-driven. You ensure suppliers meet high standards and proactively manage risks.
• You’re a strong negotiator. You balance cost, lead times, and quality while building long-term supplier partnerships.
• You take ownership. You drive initiatives from concept to delivery with accountability and independence.
• You’re detail-oriented. You spot inconsistencies in packaging, labeling, and product specs early.
• You’re collaborative. You work seamlessly with internal teams, suppliers, and stakeholders.

Experience & Expertise:

• 5+ years of experience in sourcing, procurement, or supply chain, ideally with promotional merchandise or consumer goods
• Proven track record in working with global suppliers, contract negotiation, and process implementation.
• Strong project management skills with the ability to manage multiple timelines and stakeholders.
• Fluent in English and German (C1 level) for effective collaboration with international and German-speaking suppliers.

Our Offering

• Massive customer impact: Your work will shape what hundreds of thousands of people drink every day
• Creative freedom: We value bold ideas and fast iteration—especially if they start with the customer
• High ownership: You’ll drive projects from start to finish with a high degree of autonomy
• Ambitious, down-to-earth team: Collaborate with ki