Sr. Marketing Strategy Manager - runDisney

Job Posting Title:

Sr. Marketing Strategy Manager - runDisney

Req ID:

10100498

Job Description:

A runDisney race is anything but ordinary. As a member of the runDisney Marketing Strategy Team, you’ll be a part of that extraordinary magic that can take our audiences under the sea or off to a galaxy far, far away.  From 5Ks to full marathons and distinct Disney Challenges, Disney characters, live entertainment and a commemorative Disney finisher medal all await our Guests. At runDisney, every mile is magic.

As Senior Marketing Strategy Manager with runDisney, you will lead a team of passionate, strategic thinkers to develop marketing strategy and go-to-market plans for our onsite and virtual events that drive direct and strategic value for Walt Disney World. You will be the primary point of contact for cross-functional Centers of Excellence and Business Development partners.  Your responsibilities include leading strategic inputs and roadmaps, integrated communications planning, website management, event communications, partner management, long-term calendar planning and integration efforts, and other duties as assigned. 

You will report to the Senior Manager, Marketing Strategy.

Marketing Strategy/Brand Management:

• Serve as primary brand steward, ensuring strong product positioning, in alignment with consumer insights and trends, Disney differentiators, and business needs

• Serve as key leader of the brand strategy team for runDisney, developing roadmaps and integrated communication plans throughout the year for onsite and virtual events

• Lead segmentation strategies and consumer informed messaging to support business growth across key markets

• Lead the development of after-action reviews through research and analysis, including measurements, results and actionable insights to inform future growth strategy

• Collaborate with Centers of Excellence and other partners in the development of runDisney marketing communications, website and branding efforts that lead to an elevated Guest experience 

• Provide leadership to other marketing team members in the development of strategic documents and COE inputs 

Partner Management:

• Drive additional awareness and message integration through partnerships with key internal synergy marketing partners including Annual Passholders, Disney Vacation Club, Disney Cruise Line, Golden Oak and Club 33

• Provide oversight of initiatives with external partners (Corporate Sponsors) leading up to and during events

• Provide thought partnership and recommendations for Groups and Charities team 

Products and Services:

• Provide oversight of strategies to up-sell ancillary products and merchandise to existing runners

• Work with Integration team to develop tools to educate guests and encourage conversion

Content Creation Support: 

• Lead brand and content creation efforts leveraging internal and external partners, closely collaborating with social media lead

• Collaborate with internal teams in the development of broadcast/filming needs leading up to and during all onsite events 

• Review and provide strategic feedback on captured footage to ensure brand and legal compliance

 Basic Qualifications:

• Minimum 7 years’ experience in marketing strategy and/or account management

• Ability to think strategically and make decisions based on data analysis, business needs and guest experience

• Experience leading and executing Roadmaps, ICPs and CRM tactics

• Experience working with multiple marketing platforms including: CRM, digital media, website, social media, search marketing, print, outdoor and collateral

• Experience building positive inter-departmental relationships to achieve results and leading partner teams

• Ability to multi-task and meet quick deadlines in a fast-paced environment

• Strong written and verbal communication skills

• Strong presentation skills and ability to interact with senior executives

• Proficient in Microsoft Office Suite and presentation development

Preferred Qualifications: 

• Extensive knowledge of the Walt Disney Company and Disney Parks

• Experience leading direct reports

• Experience or interest working with running and/or fitness industry

• Experience in multicultural marketing strategy

• Proficient in Spanish

• Video production knowledge 

Required Education:

• Bachelor’s in Mark