Manager, Ticket Sales & Data Analytics

POSITION: Manager, Ticket Sales & Data Analytics DEPARTMENT: Legends Global Sales               REPORTS TO: Director of Sales FLSA STATUS: Exempt

 

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

GLOBAL SALES

A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward.

SYRACUSE

Syracuse Athletics and Legends announced a 10-year partnership that will integrate data and analytics, marketing, ‘Cuse Athletics Fund annual giving, premium seating, and general ticket sales initiatives into a single revenue-driven approach. Legends will manage all aspects of the ‘Cuse Athletics Fund annual fundraising program. Legends’ unique fundraising platform, an essential service embraced by higher education, identifies effective fan and donor engagement strategies to amplify philanthropic giving and other opportunities. The partnership will also ensure that the Orange build upon their legacy of supporting student-athletes in the classroom and on the playing fields. Legends will also team with Syracuse University’s Falk College of Sport & Human Dynamics to provide education, mentorship, and career opportunities to students.

THE ROLE

The Manager of Ticket Sales and Data Analytics is principally responsible for assisting our management team at the Syracuse University to drive strategy with data and actionable insights. This critical role will be focused on ticketing purchases, athletic constituent behavior patterns, and historic athletic donation data to further harness, extend and deliver the data analytics to drive business performance in the following verticals: General Ticketing, Premium Seating, Corporate Hospitality, and Annual Athletic Fundraising. To accomplish this task, this role will work with both Ticketing, Marketing, Premium Seating & Annual Fundraising and client to understand, define and document the overarching business objectives. The Manager of Data, Insights & Analytics will conduct full lifecycle activities to include requirements analysis and design, develop data insights and reporting capabilities, and continuously monitor performance and quality control plans to identify improvements to the overall data eco-system.

ESSENTIAL DUTES AND RESPONSIBILITIES

• Work in a cross functional environment with various business groups, IT and end users to identify, document, and communicate business processes
• Act as the subject matter expert and first line of support for the business processes and day-to-day operation infrastructure and systems
• Serve as primary point of contact for Salesforce, as well as the internal database administrator and subject matter expert.
• Responsible for training sales & service staff in CRM and ensuring that records are being updated and accurately in a timely manner.
• Create and develop reports and dashboards for data visualizations to support the day-to day needs of Syracuse Athletics.
• Understand the sources of data that feed into our CRM system and recommend how best to collect, organize, and use this data to maximize revenue and fan engagement.
• Design, build,