Associate Brand Manager, SheaMoisture – Deos Innovation
UnileverAbout the role
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
Recognizing that some of Unilever’s largest retail partners serve distinct consumers and have distinct styles of their own, Unilever has created an innovation team to make sure our pipeline of innovation serves them appropriately and is competitive. With its humble beginnings selling products on the streets of New York City, SheaMoisture is rooted in serving the community with a passion for overserving the underserved Black/Melanin Rich consumer with disruptive innovation and strong retailer partnerships aligned with its goals.
JOB PURPOSE
In this role, you will help unleash the power of innovation to drive SheaMoisture into a billion-dollar brand. You will be responsible for bringing SheaMoisture premium deodorant offerings to life. You will lead the cross functional team through the innovation process on these collections, the artwork development and all the corresponding 7OA and e-comm assets/with Social First assignments. You will also be expected to contribute to the larger strategic innovation projects for customers beyond Shea Moisture as needed (e.g. Value Chain opportunities).
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
- Lead internal project cross-function teams to develop, from concept to production, deodorant collections every year.
- Champion & advocate to deliver on the unmet needs of our Black, Melanin Rich Consumer from formulation to pack to ssets.
- Bring an eye for design and keep your pulse on trends to influence future launches and innovation roadmaps.
- Visibly Showcase Strong organizational skills. You will need to juggle multiple projects with varying launch dates simultaneously and be the owner of the Shea Moisture Deodorant IPT and ensuring all critical networks deliver ON TIME by managing expectations of Cross Functional Team AND Leadership.
- You will also be 100% responsible for leading and communicating the brand budget to your boss, managing sample needs and other tactical needs that may arise by understanding the needs from management and helping to balance priorities as new information arises. You will need an understanding of brand development levers i.e., trends, consumer behavior, fragrances, packaging, PO mgmt, Agency Needs, project must haves vs. nice to haves, etc..
WHAT YOU WILL NEED TO SUCCEED
- Bachelors Degree with 3+ years of experience in innovation, design, and broadbased communication.
- Business acumen and maturity to adjust with dynamic market & internal transitions. Communication Mastery and the ability to manage expectations for disruptive success.
- Experience in leading cross functional innovation projects, ensuring they are aligned to market requirements and launch on time with excellence.
- Proven skills in Performance with budget management/POs, IPT leadership in performance projects and/or innovation launches.
- A good balance of strategic, analytical, and creative skills with the ability to focus on what is important and necessary to get priorities delivered. Understanding of Beauty & Personal Care market is a plus.
Leadership
- You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
- As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to inter
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