SVP, Director Business Intelligence

Please go to the Global TA Sharepoint to find your Job Description and paste the content up to "Do Not Overwrite" below. 

Business Overview 

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Overview 

As a core member of the analytics leadership team, the SVP, Business Intelligence is responsible for leading and developing multi-disciplinary media analytics teams that deliver holistic, best-in-class analytics solutions for our diverse client roster.  This position is responsible for orchestrating efficient delivery of high-quality analytic services to a large book of business, contributing to agency new business development efforts, and facilitating the professional growth and development of their team.  These analytics services vary by client need and are centered around understanding paid media investment’s impact on a client’s business or brand goals.  Typical deliverables include basic campaign performance insights, Quarterly Business Reviews, measurement frameworks and partner recommendations, business and brand impact projections, media mix models and budget recommendations. 

This position works equally across digital and traditional media, demand creation and demand capture tactics, data science and creative teams, adtech and analytics platforms, plus collaborates with internal, client and 3rd party partners.   

Key Responsibilities 

• Evolution of the US analytics commercial offering, capabilities, and tools in conjunction with broader US analytics leadership team 

• Work with client teams to develop, scope and sell client measurement and analytics frameworks 

• Work with key clients to provide consulting and thought leadership on their businesses from an analytics perspective. 

• Hands-on approach to ensuring data analytics projects meet client objectives, timelines and budgets 

• Develop partnerships and relationships with relevant data, technology and services suppliers 

• Participate in new business / business development initiatives 

• Collaborate with Business Leadership teams on annual and project-based scoping and staffing  

• Perform other duties and responsibilities as requested or required 

 

Qualification - Required Skills 

• Extensive working experience with: 

• Measurement Frameworks including conversion, attention, audience and brand health measurement techniques. 

• The use and interpretation of econometric models including media mix models, digital optimization models and brand health models. 

• Media Ecosystems (e.g., DMP’s, AMP’s, CDP’s) and tools to support addressable activation and optimization (e.g.