e-CRM Executive

This is a remote position.

· Assist planning of emails, SMS, and IM by working with key stakeholders

· Maintain the email plan, helping to ensure it is customer-led.

· Brief the external des​ign agency to create first class customer emails that achieve business objectives.

· Feedback on the email design and liaise with the consumer experience teams to collate their feedback.

· Set up, review and proof email campaigns using a campaign management tool & email marketing platform.

· Use segmentation techniques to select audiences to target emails to the right customers.

· Analyze results from email marketing campaigns to improve key performance metrics (deliverability, open rate, click through rate, sales).

· Assist planning and implementation of dynamic content.

· Carry out competitor reviews to establish best in class email design and strategy.

· Assist in the development of the automated eCRM plan.

· Marketing Automation Journey building

· Email Marketing Reporting

Requirements

Strong organization skills.

· Confidence and assertiveness when dealing with a variety of external agencies and internal stakeholders at different levels.

· Excellent communication skills, both written and verbal.

· High attention to detail.

· The foresight to put yourself in the shoes of the customer.

· Strong capability for analyzing customer data and campaign data.

· Creative flair and an ability to think outside the box.

· Good copywriting skills.

· Ability to work effectively under pressure and to tight deadlines.

· Previous experience in a similar role desirable.

· Basic HTML knowledge desirable.

· Experience of an email marketing platform and campaign management tool desirable. E.g. Salesforce Marketing cloud, Pardot, Odoo, MS Dynamics…