Sr. Manager, Programmatic Strategy & Planning

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

The Sr. Manager, Programmatic Strategy leads a team of Programmatic Strategists and Sales Planners responsible for translating advertiser objectives into high-impact programmatic strategies and actionable media plans that drive revenue growth.

This role combines hands-on strategic leadership with team management, ensuring that both pre-sales planning and in-flight strategy are tightly aligned to deliver measurable outcomes for agency and holding company partners.
Acting as a senior strategic advisor, this role partners closely across commercial, client-facing, and technical teams to position Buyer Cloud as a critical driver of campaign performance and business results.

Job Description

Responsibilities:

• Manage and develop a team of Programmatic Strategists and Sales Planners, setting clear expectations around strategic rigor, client impact, and revenue contribution
• Coach team members to translate data into compelling narratives, strengthen executive presence, and influence client decision-making
• Establish and uphold consistent standards for strategic recommendations, planning outputs, and client-facing deliverables
• Oversee the development of programmatic strategies and media plans across RFPs, proposals, and proactive opportunities
• Ensure alignment across Sales Planning, Programmatic Strategy, and execution teams to deliver a seamless end-to-end client experience
• Provide senior-level input into high-value proposals, pitches, and client presentations
• Serve as a senior strategic advisor and escalation point for key agency and holding company partners, guiding strategies that influence budget allocation, channel mix, and campaign scaling
• Identify and drive revenue growth opportunities, including upsell, cross-sell, and expanded platform adoption
• Ensure delivery of high-quality performance insights and optimization strategies, standardizing approaches to testing, measurement, and performance storytelling
• Partner cross-functionally and build scalable frameworks, playbooks, and AI-enabled workflows to drive consistency, efficiency, and actionable insight across the team

Who you are:

• 8–12 years of experience in programmatic advertising, ad tech, or digital media strategy
• Proven experience managing or mentoring teams in client-facing, strategic roles
• Strong background in both programmatic planning and campaign strategy/optimization
• Demonstrated ability to influence client investment decisions and drive revenue growth
• Deep understanding of DSP capabilities, supply landscape, audience strategy, and measurement approaches
• Highly analytical, with the ability to translate complex data into clear, actionable insights and narratives
• Comfortable operating cross-functionally and navigating ambiguity in a fast-paced environment
• Proficiency in data analysis using AI-enabled tools and scalable workflows; experience with technologies such as SQL, Python, and BI/visualization platforms (e.g., Power BI, Tableau) preferred

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
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