Senior Sponsorship Manager

Company Description

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

Informa is seeking an experienced Senior Sponsorship Manager for its events businesses including Natural Products Expo West, Newtopia Now, Organic Produce Summit, Nutrition Business Journal Summit, and Nutrition Capital Network. The Senior Sponsorship Manager will lead the strategy and oversee the fulfilment and budgets of the sponsorship and marketing opportunities for our clients to drive the efficiency and growth of the events. This position relies on leadership skills, a strategic approach, and external and internal stakeholder relationships.  

Job Responsibilities:

Strategize and innovate within the event model:

• Develop and implement sponsorship and marketing opportunities for our clients that capitalize on existing show features as well as incremental ones.
• Lead the strategy, adaptation and creation of sponsorship opportunities and post-delivery analysis of client return on investment.

• Oversee and lead the Sponsorship Specialists who serve as project managers across operations, technology, marketing, conference, and other internal teams to ensure the fulfillment and execution of sponsorship and marketing opportunities.
• Manage internal and vendor relations to ensure team is prepared adequately and can deliver on expectations and in line with P&L.
• Oversee sponsorship budget and collaborate with event leadership on forecasting and budget creation.
• Own sponsorship inventory in collaboration with Business Operations. This role will be responsible for tracking sponsorship deadlines and communicating to the appropriate sales team members.
• Partner closely with Sales Leadership to generate cost analysis and set competitive sponsorship pricing.

Deliver consistently high performing products and services:

• Work directly with the sales team and the clients to appropriately set and manage expectations while providing a high customer service level to ensure client satisfaction and retain and expand upon future business.  
• Define appropriate deadlines and timelines for Sponsorship Coordinators, sales team, various internal teams, vendors, and other show partners to fulfill opportunities.
• Identify scalable revenue opportunities through the development of new products
• Support sales team in selling custom sponsorship opportunities that bring value to our clients.

Participate and demonstrate leadership in an engaged and empowered team:                   

• Develop and lead long and short-term goals to support team, company, department, and market growth.
• Collaborate with external and internal stakeholders and manage communications between the leadership team, operations, sales, marketing and other relevant show teams regarding the strategy and development of sponsorship and marketing opportunities for our clients.
• Develop an understanding of the markets we serve and deliver opportunities in line with these communities and client’s needs.
• Be an active participant in the Natural Products and Exhibition & Conference industries through continued education, association involvement and/or community contributions.

Develop relationships that facilitate achievement of client objectives:

• Develop relationships with internal team, vendors, strategic partners, and clients that support effective communication and exceptional results.
• Drive and collaborate on RFPs that address the unique needs of each event, i.e. costs, market need, program flow etc.
• Communicate contractual obligations and inclusions to appropriate groups involved.

Qualifications

• Bachelor’s degree in related field.
• Minimum 5 years of event industry experience with an emphasis on sponsorship, operations, and/or marketing.
• Minimum 3 years of natural products industry experience within the Natural Products industry and events industry.
• Strong leadership skills to create a positive, well-balanced culture.
• Highly organized, detail oriented and able to execute demanding, simultaneous, multi-show deliverables in a highly variable environment.
• Strong communication skills, professionalism, positive attitude, and abilit