Digital Product Manager, Student Apps - Enrollment Management

Job Posting Title:

Digital Product Manager, Student Apps - Enrollment Management

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Hiring Department:

Enrollment Management and Student Success

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Position Open To:

All Applicants

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Weekly Scheduled Hours:

40

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FLSA Status:

Exempt

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Earliest Start Date:

Immediately

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Position Duration:

Expected to Continue

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Location:

UT MAIN CAMPUS

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Job Details:

General Notes

Must be eligible to work in the United States on a full-time basis for any employer.

Purpose

Develop, implement and oversee a cohesive digital and mobile experience that complements the transformative in-person experience that The University of Texas at Austin students have on the Forty Acres. Increase access to just-in-time information and resources, and reduce barriers to completing official university business, such as registering for classes and accepting financial aid, by improving students’ experiences with UT Austin mobile applications and digital products managed by the Undergraduate College portfolio.

Responsibilities

• Develop content and manage updates for various digital student-engagement platforms, ensuring effective connectivity and coordination from one platform to the other.
• Research and identify opportunities to improve the UT mobile experience, in part by conducting user research via focus groups, usability testing or other methods.
• Define and execute a marketing and messaging strategy to increase adoption and use of MyUT and other UT digital student-engagement platforms and mobile apps.
• Collaborate with members of the Undergraduate Education Communications team, as well as with web developers, designers, vendors, Enrollment Management program leads and other campus stakeholders to execute marketing strategies and maintain mobile content.​​
• Report on digital analytics including app downloads, usage and user behavior.
• Lead the MyUT mobile app committee and serve as a member of the university’s Business and Administrative IT Leadership Council (BAITLC) Mobile Committee, providing recommendations and best practices.

Required Qualifications

Bachelor’s Degree in communications, marketing, digital technology or related field. Five years’ experience in digital marketing, mobile marketing, customer experience, technology or related field. Experience using marketing analytics to measure effectiveness. Strong knowledge of user experience (UX) best practices and the ability to translate customer needs into business requests and product requirements. Strong writing, editing and verbal communications skills.

Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

Advanced degree in communications or related field and seven years professional experience. Previous experience with mobile launches and app management. Experience in higher education, specifically The University of Texas at Austin.

Salary Range

$90,000 + depending on qualifications

Working Conditions

• May work around standard office conditions
• Repetitive use of a keyboard at a workstation

Required Materials

• Resume/CV
• 3 work references with their contact information; at least one reference should be from a supervisor
• Letter of interest

Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded.  Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

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Employment Eligibility:

Regular staff who have been employed in their current position for the last six