Manager, Membership Retention

Description

Company Profile

The Solar Energy Industries Association (SEIA) is the national trade association for the solar and storage industry and represents more than 1,200 member companies and 263,000 Americans working across the United States. SEIA is leading the transformation to a clean energy economy and is creating the framework for solar to reach 30% of U.S. electricity generation by 2030. We work with our member companies and strategic partners to fight for policies that create jobs in every community and shape fair market rules that promote competition and the growth of reliable, low-cost solar power. 

SEIA does this by supporting pro-solar policies at the state and federal level, developing cutting-edge market research, hosting educational events and webinars, and serving as the voice of the solar and storage industry. 

SEIA employees are passionate, forward-thinking leaders who start every day knowing that their work makes a difference. SEIA values diversity and fosters an inclusive, lively company culture that celebrates team success. The association has earned numerous awards for its work and company culture and was named by the Washington Post as a 2023 and 2024 Top Workplace and a Best Nonprofit to Work For by the Nonprofit Times. 

Position Summary

The Membership Retention Manager plays a pivotal role in SEIA’s business development efforts by leading strategic and operational initiatives focused on member retention, engagement, and satisfaction. This role combines hands-on member service with proactive data-driven outreach to improve renewal outcomes, reduce churn, and enhance overall member experience. They partner closely with the Business Development team, the Salesforce Operations, and Membership Regional Development Managers to implement targeted retention strategies, optimize internal workflows, and ensure that every member receives value from their SEIA membership.

Core Duties & Responsibilities:

Retention Strategy & Execution

• Lead and implement retention-focused outreach strategies to reduce member churn and increase renewals.
• Develop and manage a proactive renewal engagement process, including account monitoring, touchpoints, and communications.
• Collaborate with Membership Regional Development Managers to address specific member concerns and highlight upsell or cross-sell opportunities.
• Maintain detailed account overviews and dashboards to monitor member health and risk indicators using Salesforce and associated tools.
• Conduct offboarding interviews to understand and address reasons for member attrition.
• Partner with Salesforce Operations to clean workflows and flag risk indicators based on engagement patterns and member behavior.

Member Services & Operations

• Serve as a key point of contact for inbound and outbound member communications related to renewals, benefits, and account updates.
• Manage the Membership inbox and assist in triaging requests across the Business Development team.
• Support membership data accuracy in Salesforce, including updates, segmentation, and reporting.
• Process new and renewing member requests, coordinating with Finance and Salesforce Operations as needed.
• Generate reports and insights for leadership on retention trends, outreach effectiveness, and member feedback.
• Provide support for SEIA’s Sphere community and ensure high-quality member interactions.

Requirements

Professional Experience, Education & Other Qualifications

•  3+ years of experience in membership engagement, client success, account management, or related field.
•  Experience with Salesforce (or similar CRM) is required; familiarity with automation tools, email platforms, and reporting dashboards is strongly preferred.
•  Prior experience working in a trade association or member-based organization is a plus.
• Must excel at in-person and phone meetings with members and prospective members, building rapport.
• Advanced skills or experience with Salesforce and Pardot
• Excellent oral and written communication skills
• Excellent organizational skills and attention to detail. Strong skills in process management, database management, and project management with the ability to wor