CRM Data Analyst

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Job Description

Main Tasks and activities

• Performance analysis of digital and CRM campaigns, with a focus on lead management and conversion KPIs;
• Analysis of the customer base, through the formulation of behavioral scores and business-driven indices to guide strategic decisions;
• Collect data from internal and external sources, organize and structure it in order to clean up databases, correcting any errors in data collection and storage systems;
• Create reports and documents with the results of the analyzes to be presented to internal stakeholders

Qualifications

Required Skills

• Strong math and analytical skills. 
• Expert in excel and/or other data modeling applications. 
• SQL fundamentals or similar experience in analyzing large datasets is required. 
• Office suite (Excel in particular)
• Passionate about data mining, identifying patterns and potential anomalies, and resolving them
• Strong working experience with software such as Power BI, Tableau, or Qlik
• Ability to work within a complex and fluid, fast-paced, demanding work environment;
• An ability to thrive in a dynamic and often ambiguous environment, working independently and collaboratively with x-functional teams;
• Highly effective communication skills (verbal and written);
• At least 2 years of experience in other CRM or Automotive projects/companies;
• Professional level Italian and English skills

Nice to have but not required:

• Experience in data cleaning and preparation (ETL) is a plus
• Python or another programming language is an advantage