Director, Mktg, Comm & Brand

Lead the marketing, communications and brand strategy for MAPFRE USA and its wholly owned subsidiary, Century Automotive Service Corporation, while influencing sales and customer retention through integrated marketing planning. Work directly with cross functional teams to understand the target customer while creating robust marketing and communications plans that drive profitable growth. Promote retention and new business efforts through creation and execution of agent and affinity channel marketing plans. Direct the development and execution of strategic creative concepts for marketing opportunities, both visual and verbal, across various media channels that reinforce brand presence, retention, and customer acquisition. Responsible for Marketing and Brand Strategy, Customer Communications, Agent Communications, marketing and execution of MAPFRE USA’s Agent Value Proposition, Marketing and communication of MAPFRE USA’s Customer Value Proposition, management of MAPFRE USA Sponsorships, partnering with Agencies, internal teams, and the global brand team to set and maintain style guides, brand guidelines, brand vision, and value proposition for MAPFRE USA and Century Automotive, ultimately building/increasing brand awareness.

 

Knowledge, Skills and Abilities:

Education: Bachelor's Degree or professional level of knowledge in a specialized field, or equivalent related experience preferred.
Experience: 9 - 11 years or Master's Degree equivalent plus 7 - 9 years.
Knowledge: Extensive level of professional knowledge in field across multiple disciplines and broad business segment. Extensive knowledge of management practices.
 

Additional Knowledge, Skills and Abilities:

8+ years’ experience developing creative assets for a brand.
Excellent written and oral communication skills.
Demonstrated high degree of creativity and innovation.
Ability to provide creative leadership and think strategically and purposefully while managing a variety of projects in a fast-paced environment.
Strong skills in Adobe Creative Suite.

 

If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the MAPFRE Insurance Talent Acquisition team at talentacquisition@mapfreusa.com.

 

We are proud to be an equal opportunity employer.