Donor Data Insights Manager

DEPARTMENT: Community Relations and Development

TITLE: Donor Data Insights Manager

STATUS: EXEMPT - Full Time

SALARY RANGE: $90,000 - $100,000

 

THE SALVATION ARMY MISSION

The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

POSITION SUMMARY

The Insights Manager is a key member of the Donor Data & Insights team, responsible for transforming complex fundraising data into actionable insights using a modern analytics technology stack (Blackbaud CRM, Snowflake Data Warehouse, Amperity Constituent Data Platform, PowerBI Business Intelligence platform).

This role supervises the Donor Data Analyst and provides leadership in reporting and business intelligence (BI) functions. The role works closely with the Data Engineer on Snowflake and CDP architecture, collaborates with Senior Relational Fundraising staff to build a robust pipeline to support one-to-one fundraising disciplines, and collaborates with the MarCom team to optimize the use of the CDP for journey mapping and segmentation.

EDUCATION AND WORK EXPERIENCE:

Required
Bachelor’s degree in Business Analytics, Data Science, Marketing Analytics, Statistics, Nonprofit Management, or a related field.
5+ years of experience in business analysis, fundraising/sales analytics, BI/reporting, or donor/customer insights.
Proficiency with Power BI and experience querying data in Snowflake and SQL.
Experience with BBCRM SDK and Amperity CDP for donor data integration and segmentation.
Strong analytical skills with the ability to interpret complex datasets and translate them into clear recommendations.
Demonstrated experience with donor/customer segmentation, retention analytics, and lifecycle modeling.
Supervisory experience or demonstrated ability to lead and mentor analysts.
Strong communication skills, both written and verbal.
Ability to manage multiple projects and work collaboratively across teams.
High attention to detail and a strong sense of data integrity.

Preferred
Experience using AI tools for research, summarization, or donor intelligence.
Familiarity with Blackbaud CRM (BBCRM) or similar fundraising CRM or ERP systems.
Experience with wealth screening tools or donor intelligence platforms.
Knowledge of predictive modeling, forecasting, or advanced analytics.
Experience in nonprofit fundraising environments and understanding of donor engagement strategies.
Familiarity with R or Python for advanced analysis (optional).

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

Competencies
Strategic and analytical thinking
Insight storytelling and visual communication
Fundraising and donor behavior fluency
Systems thinking and process improvement
Initiative and proactive analysis
Cross-functional collaboration
Attention to detail and data quality
Discretion with donor and financial data

Work Habits
Maintains professional, positive, and collaborative relationships.
Protects confidentiality and exercises sound judgment.
Demonstrates initiative, adaptability, and organizational excellence.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Fundraising Business Analysis & Strategic Insights
• Partner with CRD leadership to create and maintain a performance metrics dictionary that is clearly defined.
• Standardize reporting frameworks and metrics across CRD, ensuring consistency and accuracy.
• Understand fundraising business programs and their strategies as they pertain to data informed decision making.
• Supervise the Donor Data Analyst, providing guidance and oversight on all fundraising analytics and reporting projects.
• Partner with fundraising teams to support data-informed decision-making, ensuring all analysis is grounded in the unified data environment.

Business Intelligence, Reporting & Data Visualization
• Lead and supervise the development and maintenance of dashboards and automated analytics tools in Power BI, with direct oversight of the Donor Data Analyst’s contributions.
• Evaluate appropriate use of PowerBI apps, metrics, measures, workspaces, and context filters for integration with BBCRM
• Create intuitive visualizations that help non-technical audiences quickly understand performance and impact.

Pipeline Analysis<