Marketing Field Specialist

Location Requirement: Applicants must reside within the assigned territory; however, they are not required to live in the specific city listed as the posting location. The territory includes the following branch locations:

• Zachary, LA
• Amite, LA
• Thibodaux, LA
• Opelousas, LA
• New Iberia/Crowley, LA
• Monroe, LA
• Tallulah, LA
• Winnsboro, LA
• Lake Charles, LA
• Alexandria, LA
• Bay Minette, AL
• Hattiesburg, MS
• Laurel, MS
• McComb, MS

Applicants residing within any of the above locations, or the surrounding service areas within the assigned territory, are eligible to apply.

Summary
Supports the Association within the Marketing team by directly assisting branches with marketing support, lead management, content creation, and event coordination.   

Branch Marketing Support
•    Serve as primary marketing contact for approximately 10 – 13 branches within an assigned territory
•    Conduct monthly meetings with assigned VPL’s to identify priorities and branch needs
•    Visit each assigned branch a minimum of twice annually
•    Build relationships with branch managers, lending staff, and regional leadership
•    Coordinate local marketing initiatives, sponsorships, and events
Salesforce & Lead Management
•    Promote Salesforce adoption across assigned branches
•    Reinforce lead management and CRM documentation processes
•    Assist with lead pipeline visibility and reporting
•    Help ensure marketing-generated opportunities are properly documented and tracked
•    Support data integrity efforts that connect marketing activity to funded loan volume
Content Creation 
•    Serve as primary field content creator for assigned territory
•    Capture customer stories, testimonials, photos, and videos
•    Develop content aligned with overall content strategy
•    Support SEO and AI-search visibility through authentic local content
•    Identify compelling customer and community stories
Events & Sponsorships
•    Coordinate customer appreciation events and trade shows
•    Manage local sponsorships ensuring maximum exposure 
•    Support branch participation in community events
•    Capture content and customer stories from events
Local Marketing Execution
•    Coordinate direct mail, postcard and other marketing campaigns
•    Support local paid social campaigns
•    Assist with email marketing initiatives
•    Utilize Complete Bank Data (CBD) and other targeting resources to support local campaigns

Knowledge/Skills/Abilities
•    Bachelor’s Degree in Marketing, Communications, or a related field preferred. 
•    Background in Ag or Ag Lending preferred
•    Excellent written and verbal communication skills
•    Moderate travel will be required, including occasional overnight stays