UX Designer - Marketing - eCommerce

Applicants must be currently authorized to work in the United States on a full-time basis. For this position, TechSmith will not sponsor applicants for work visas. 

Why You’ll Love Working Here

Working at TechSmith gives you a chance to hone your skills in an open, collaborative, and innovative environment where you can be excited to come into work every single day. We are a technological melting pot comprised of nearly 250 uniquely skilled human beings that will continue to stretch your comfort zone—but in a good way. And speaking of comfort, who doesn’t love to show up to work in jeans, eat free snacks, and drink free pop? With great products and great people behind them, we are always looking for passionate, fun, and hardworking individuals who truly enjoy coming to work and doing what they love. Sounds like you? We’d love to chat.

Job Overview

At TechSmith, customer-focus is our number one priority. We take pride in crafting products and experiences that are easy to use and approachable.  Design is at the center of translating user needs, analyzing market opportunity and transforming technical capability into experiences that our users love.  As a User Experience (UX) Designer for our marketing site properties, you will be putting your skills for crafting great experiences to use every day. Working as part of a multidisciplinary team, you will help bridge departments to create online experiences that showcase TechSmith’s robust product offerings. Your responsibilities will include working with the marketing team, growth program managers, business stakeholders and software engineers to advocate for users and define best practice UX patterns and workflows to maximize conversion through our site and ecommerce experiences. You’ll use the Adobe Creative Suite, Figma, and other tools to prototype, validate, and refine your designs with users and stakeholders, and then collaborate with development teams to implement.

Responsibilities

Strategic Design & Conversion: Leads the design and optimization of digital experiences across a global marketing site structure and e-commerce conversion funnels. Focuses on user-centered design, collaborating closely with cross-functional teams, including digital marketing and development, to create seamless and intuitive experiences that drive user engagement and increase conversion rates. Seek alignment of business goals and user needs.
Develop and iterate on wireframes, prototypes and user flows in a collaborative, agile environment.
Visual Brand Steward: applies the visual identity across user experiences to bring the brand vision to life. Supports the evolution of the visual and interactive expression of the brand in digital experiences. Works with the Content Strategist to align user experience with storytelling and brand voice.

• Ensures brand consistency in UX design, layout, and user flow across all platforms.
• Translates messaging into compelling, user-friendly digital experiences.
• Supports the ongoing in-house design and brand standards supporting the onboarding of 3rd parties to those brand standards as needed

Data Analysis and Experimentation: Monitor key performance indicators (KPIs), analyze customer behavior, and use data-driven insights to refine strategies and improve conversion performance. Conduct user research and usability testing to inform design decisions and improve user experience.
Marketing Integration: Collaborate with the marketing team to develop and execute digital campaigns, including SEO, SEM, email marketing, and social media to drive traffic and sales.
Customer Experience: Advocate for the user. Encourage conversations around personas, user tasks, and goals throughout the design and development process.  Ensure a seamless and satisfying customer journey from awareness  to purchase and post-purchase support through the lens of UX. Collaborate with digital marketing, product, and development teams to optimize conversion-focused landing pages and site structure.
Accessibility: Be a champion of accessibility across user experiences, especially across owned properties. Mentor: provide mentorship on UX to others, ensure design consistency, and oversee the testing and iteration of designs to enhance the overall customer journey. Design Trends & Best Practices:  Stay informed of current design trends and bring new techniques and methods to the marketing team.

Required Skills and Background

• Bachelors degree or higher in UX, HCI, Design, AND 2 plus years of commercial experience as a UX Designer OR
• 4 plus years of commercial experience as a UX designer.
• Strong understanding of Visual Design and Human-Computer Interaction fundamentals
• Portfolio demonstrating experience designin