Director, Content Marketing

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We're looking for a Director of Content to help develop and drive a best-in-class content marketing strategy that generates leads, scales our brand, drives growth and engagement, and positions Webflow as a thought leader in our market. This includes helping us refine our editorial processes and driving our larger social strategy. If you're a strategic thinker, with impeccable taste, who is skilled at fostering and nurturing high-performing teams, we'd love to hear from youAbout the role 

• Location: San Francisco HQ or US remote
• Full-time
• Exempt
• Our cash compensation amount for this role ranges from $170,000 - $233,000 for most US locations and $188,000 - $259,000 for US locations with a higher cost of labor. All figures cited above are in $USD and pertain to workers located in the United States. Pay is based on several factors including market location, and may vary depending on job related experience, knowledge, qualifications, and skills.
• Reporting to the Senior Director of Content & Creative 

What you’ll do:

• Strategic Thinking: Craft and oversee the execution of a comprehensive content marketing strategy that drives brand awareness, engagement, and conversion across all platforms.
• Content Production: Understand and navigate the nuances of producing high-quality content, ensuring optimal utilization of resources, developing repeatable processes and maximizing output.
• Team Leadership: Hire, train, mentor, and manage a dynamic content team, ensuring they are set up for success and growth within the organization.
• Analytics & Reporting: Monitor content performance analytics, providing actionable insights and refining the content strategy accordingly.
• Social Media Mastery: Deepen our brand's presence and engagement across all relevant social media platforms; remain updated with the latest trends, ensuring our strategies are always ahead of the curve.
• Collaboration: Partner with other departments (e.g. sales, product, customer service) to ensure content strategy aligns with overall company goals and customer needs.

You’ll thrive as our Director of Content if you have:

• 4-6+ years of experience directly managing the workload and career development of a content team in brand and/or marketing roles, ideally in a high growth company or startup
• Organizational experience developing and executing against a cohesive roadmap that aligns with the broader marketing strategy
• Successful people management experience where you lead by example. We prioritize being kind, respectful, empathetic and supportive. 
• A knack for balancing creativity with business impact, shipping work that resonates with our audience while still nurturing the team to take on fulfilling work
• Proven experience in content production, understanding how to efficiently produce high-quality content with limited resources.
• Experience building strong cross-functional relationships and alignment to determine and achieve organizational priorities
• A clear and generous passion for storytelling, a deep grasp of digital marketing, and an innate ability to drive brand narratives
• Demonstrated a deep understanding of social media platforms, trends, and best practices 
• Experience shaping a brand’s footprint through multiple content channels and multi-media platforms
• Driven consistency and adoption of a brand voice and tone across all content initiatives 
• Lead collaboratively through leadership to support your team. You’ll workshop projects, lead brainstorms effectively, and occasionally roll up your sleeves in order to get the job done
• An analytical mindset with the ability to interpret data and translate into actionable strategies
• Exceptional communication, presentation, and interpersonal skills.
• Familiarity with content management systems (CMS) and analytics tools. Knowledge of Webflow as a tool is a strong bonus!
• A background in SaaS, B2B, or design software industry
• Experience navigating growing companies and a rapidly changing environment with adaptability