Brand & Content Lead, HubSpot for Startups

391196

 About the Role
This role shapes the founder-facing identity of HubSpot for Startups. We are looking for a content strategist who understands early-stage founders, has strong taste, and can translate ideas into frameworks, templates, and narratives that feel modern, useful, and distinct. This is not a traditional blog-writer role. The mandate is to help define how AI-native startups build, and to translate that point of view into high-quality, design-forward content that founders adopt, share, and remember.

You’ll operate as both a strategic thinker and a hands-on creator. You will set the narrative direction for the program, build a cohesive brand system, and create the content infrastructure that supports both our scaled Seed motion and our targeted Series A motion. This role interacts daily with our BDM, Events, and broader Marketing team and collaborates closely with leadership to ensure our output reflects where the ecosystem is heading.

What You’ll Own & Create

• The founder-facing narrative and content strategy for HubSpot for Startups
• A system of templates, playbooks, visual frameworks, and content formats that reflect a modern aesthetic
• Core thought leadership on “How AI-native startups build in 2026,” providing narrative assets for the broader team
• Founder playbooks that feel like essential tools, not marketing brochures
• High-signal assets for Series A depth: reports, technical frameworks, and concept diagrams
• Direct the production of high-taste, visually arresting content across various formats (e.g., video, visual frameworks, narrative long-form, short-form social content, and playbooks)
• Signature content assets that support the challenges of Seed & Series A startups & build founder trust
• Regular "content drops" and visual systems that build cultural relevance and reinforce brand consistency
• Editorial ownership of our social presence and content calendar, including managing contractors & vendors

What You’ll Bring

• A Clear Point of View on AI-Native GTM: You have an opinion, supported by research or experience, on how AI will fundamentally change the GTM strategy and operational workflows for early-stage companies
• Deep Ecosystem Fluency: Deep familiarity with early-stage founders, their technical and GTM workflows, and the broader venture ecosystem. You know the signals founders trust
• Demonstrated experience with strategic channel management and content distribution across platforms founders trust (e.g., LinkedIn, newsletters, YouTube). You know how to leverage multimedia formats to maximize reach and conversion
• A Creator’s Mindset: Experience building a personal audience or running an editorial engine that earns momentum and cultural relevance. You understand how operators, founders, and creators amplify a POV
• Exceptional ability to turn abstract GTM strategy, product features, or founder pain points into structured, visual frameworks, playbooks, and templates
• A clean, simple, and systematized product-informed aesthetic that elevates brand perception
• Player-Coach Mentality: Ability to work independently, setting the narrative direction while personally driving the creation of signature content assets
• Team-first mindset and ability to work cross-functionally and secure buy in
  
  

If this aligns with your background and you’re excited about shaping the direction of a founder-facing brand, we’d love to talk.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, an