SMB Lead Ads Product Marketing Manager - San Jose, California

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. 

Join us.



About the team:

As part of the Monetization Product, the SMB Vertical Product team is focused on helping to build products that enable small to medium-sized advertisers on TikTok's ad platform. We're seeking an experienced Product Marketing Manager, responsible for driving adoption of Lead Generation Ads.



Responsibilities

- Customer-centric market strategy: Develop and execute a robust go-to-market strategy for Lead Generation Ads, aimed at increasing product adoption, user satisfaction, and market penetration.

- In-depth customer interviews: Conduct interviews with customers to understand their needs, challenges, and preferences. Translate these insights into actionable strategies that align with our product development.

- Data-driven decision making: Utilize both quantitative and qualitative data to gain a deep understanding of market trends, customer usage patterns, and the overall adoption process. Employ this data to inform and enhance go-to-market strategies.

- Collaboration: Work closely with product development, sales, and customer success teams to ensure a unified approach in go-to-market plans and customer engagement strategies.

- Market research: Study market trends, customer needs, and competitor strategies to position our products effectively and innovatively in the market.