Physician Liaison

**Covid-19 Vaccination Required**

Job Title: Physician Liaison

Reports To: Chief Executive Officer

Department: Business Development

Revised: 7/1/2022

FLSA Status: Non-Exempt

Salary Range: $52,000-$92,000 including salary and earned incentive bonus pay

Mission Statement:

Our mission at East River Medical Imaging is to consistently provide the highest quality and availability of diagnostic imaging with compassion and comfort for our patients. We know that there are many factors considered when deciding on the best organization for your career growth – personal satisfaction and compensation, pleasant relationships and working conditions, career development and promotion opportunities and health benefits are just a few. As a member of our team, you will be expected to contribute your talents and energies to improving the environment, quality and reputation of the company and, we will be committed to providing you a satisfying work experience.

Summary:

We are looking for a Physician Liaison that treats patients, staff, physicians, and the general public in a friendly, courteous and helpful manner. The Physician Liaison is responsible for all sales activities from lead generation (new referring physician database development, networking events, cold calls, etc.) Develops and implements outbound sales initiatives that are aligned with the Marketing Plan objectives and goals. Effectively communicates and records all meetings and relationships and keeps ERMI partners abreast of physician satisfaction and potential concerns. All ERMI employees are required to treat patients, staff, physicians, and the public in a friendly, courteous and helpful manner. Incorporates the Mission and Vision of East River Medical Imaging, PC, into practice. Adequate schedule flexibility is required, including nights and weekends.

Responsibilities:

• Responsible for the generation of new diagnostic imaging business from new referring physicians and increased referrals from existing referring physicians.

• Demonstrates technical selling skills and product knowledge in all areas diagnostic imaging services of ERMI and how it relates to different medical specialties.

• Develop annual Sales Plan in accordance with the business objectives and goals and align with the approved Marketing Plan for greatest effectiveness. Set monthly and quarterly goals based upon procedure/modality marketing initiative.

• Understand the competitive marketplace and potential or actualized sales initiatives from direct and indirect competition.

• Educate partners on sales strategies and tactics and invite them to specific sales meetings when appropriate.

• Assists in the initial brainstorm and implementation of company marketing plans as needed.

• Maintains accurate records of all sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities with the use of SalesForce.com database. Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

• Analyze business growth or decline on regular basis (general report on monthly basis, full analysis quarterly) to target referring physicians who may need extra support and attention.

• Assist the Manager with the creation and upkeep of internal documentation, manuals, policies, sales/marketing initiatives and ongoing staff training of this information.

Relationships and Role:

• Maintain contact with all referring physicians in the market area to ensure high levels of satisfaction.

• Adhere to the business and marketing strategies and priorities as designated Road Map.

• Demonstrate ability to interact and cooperate with all company employees. Exemplify positive, ‘can-do’ attitude which is reflective of ERMI’s operating philosophy.