Sr. Product Manager,Measurement Studies, Platforms & Data Services,IQVIA Digital

Location: Remote
Job Type: Full-time

IQVIA Digital Overview:

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry.  Learn more at www.iqviadigital.com

Product

The Product team is responsible for defining and executing the vision, strategy, and roadmap for IQVIA Digital's portfolio of data, technology, and media solutions. Through close partnership with clients and cross-functional collaboration with Go-to-Market, Technology, Data Management, and Operations teams, the team translates market insights and customer needs into innovative, scalable products. Built upon IQVIA's industry-leading healthcare data assets and privacy-by-design foundation, these solutions deliver differentiated value to clients, drive business growth, and advance IQVIA Digital's leadership in the healthcare marketing ecosystem.

About the Role

As the Sr. Product Manager,Measurement Studies, Platforms & Data Services,IQVIA Digital, you will lead a critical portion of IQVIA Digital's measurement portfolio, overseeing products and services that enable our measurement value proposition through advanced measurement studies, platform reporting solutions, and Data-as-a-Service offerings.

This role spans both Healthcare Professional (HCP) and Direct-to-Consumer (DTC) measurement capabilities across a diverse client base that includes pharmaceutical manufacturers, healthcare marketers, agencies, publishers, and media partners. You will be responsible for maximizing the value, adoption, scalability, and commercial success of our measurement solutions while continuously identifying opportunities to enhance and evolve the portfolio.

The ideal candidate combines strategic product leadership with deep knowledge of digital media, healthcare marketing, measurement methodologies, and data-driven decision making. You will play a key role in shaping the future of healthcare media measurement by developing innovative solutions, advancing industry standards, and delivering actionable insights that help clients optimize marketing performance.

Working closely with cross-functional teams—including Platform, Science & Innovation, Data Management, Commercial, Marketing, and Client Services—you will define product strategy, prioritize investments, guide execution, and ensure market readiness for both new and existing solutions.

In this leadership role, you will manage a defined portion of the measurement portfolio while applying portfolio-level thinking to ensure initiatives align with broader business objectives, support revenue growth, and contribute to a cohesive and scalable product ecosystem.

Key Responsibilities

• Contribute to the product strategy and roadmap for a core set of existing and emerging measurement offerings, ensuring alignment with strategic business priorities.
• Evaluate product initiatives based on client impact, market opportunity, revenue potential, competitive differentiation, and investment requirements to inform prioritization decisions.
• Partner closely with Commercial and Client Success teams to drive product adoption, support revenue growth initiatives, and contribute to successful client engagements.
• Own product prioritization, feature definition, requirements gathering, and scope management to ensure solutions deliver measurable customer value.

Core measurement responsibilities include:

• DTC and HCP Measurement Studies (Digital Media, TV, Cross-Channel Measurement, Attribution, Incrementality, and related offerings)

• Measurement Platform and Business Intelligence Reporting Solutions

• Data-as-a-Service Products and Data Integrations

• Collaborate with internal stakeholders to identify and develop new product opportunities, expand market reach, and advance revenue-generating offerings.

• Lead the complete product lifecycle, from market research and concept development through launch, adoption, optimization, and retirement.

• Continuously leverage customer feedback, market insights, and performance metrics to enhance products and