Wholesale Merchandising Manager

About Rebel Athletic

At Rebel Athletic, we don’t just make apparel — we create confidence, empower performance, and redefine what it means to wear your passion. Since 2012, we’ve been shaking up the industry as the fastest-growing cheer and performance wear brand in the world. Recognized by Global Brand Consultancy Eat Big Fish as a Challenger Brand to Watch, Rebel has become synonymous with bold design, innovation, and custom craftsmanship.

From couture-inspired uniforms to lifestyle athleisure, we merge high fashion with high function — built for those who dare to stand out. Our founder, Karen Aldridge, has transformed a daring idea into a global movement that celebrates creativity, empowerment, and individuality.

At Rebel, we’re not just creating garments — we’re building a community of dreamers, doers, and disruptors who lead with purpose and sparkle louder than ever.

Summary of Position

As Merchandising Manager, you will report to the President of Rebel Athletic and lead overall assortment direction, defining the vision, strategies, and seasonal concepts across key wholesale product segments. The merchandising manager will brief innovative line plans that meet or exceed revenue, SKU productivity, and margin targets.  Utilizing consumer and competitive market intelligence the merchandising manager will partner with sales and product design to construct seasonal product line plans to accelerate Rebels growth in Wholesale categories.

Duties and Responsibilities

• Collaborate with Sourcing, Marketing, Sales, and Design teams to create a robust pipeline of new and innovative products
• Utilize consumer, market, customer, and trend insights; champion these ideas through the product process from concept through commercialization and launch
• Manage the end-to-end product lifecycle for the assortment; meet SKU productivity goals by maximizing each style’s sales opportunities
• Partner with Planning to continuously optimize and rationalize the assortment based on category strategy, margin, and sales performance
• Assess the competitive landscape, including financial position, trends, marketing, and product strategy; react accordingly to maintain leadership in trend, performance, and quality
• Develop and manage product line plans, product briefs, and timelines to ensure on-time and on-strategy launches
• Establish wholesale pricing structures and set cost targets aligned with revenue and profitability goals
• Oversee the product creation process; partner with Sourcing and Planning to ensure deadlines are met and products achieve key business metrics at launch and beyond
• Partner with Sales and Marketing on strategy development, planning, and execution of marketing materials, including website content, catalogs, advertising, and earned media
• Identify and resolve process issues; recommend improvements to enhance collaboration and drive efficiency across planning, sales, and supply chain

Required Qualifications

• 5+ years of merchandising management experience, preferably in apparel or a related consumer product category
• Bachelor’s degree in Business or a related field
• Strong experience in financial planning, assortment planning, and strategic line planning
• Excellent written, verbal, and presentation skills
• Strong analytical, problem-solving, and decision-making capabilities
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment
• High attention to detail with strong follow-through and ownership

Preferred Qualifications

• Experience working in wholesale or multi-channel retail environments
• Background collaborating with cross-functional product creation teams
• Experience in trend analysis and consumer insights application

Core Competencies

• Strategic Thinking - translates market insights and business goals into compelling assortments
• Analytical Rigor - uses data to drive merchandising and financial decisions
• Cross-Functional Collaboration - partners effectively across teams to bring products to life
• Ownership and Accountability - drives initiatives from concept through execution
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