Group Product Marketing Manager, Business Professionals

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity

Adobe Acrobat is trusted by millions of business professionals every day to power their most critical document workflows—from editing and e-signing to organizing, reviewing, and sharing. As we continue to lead in the PDF space, we’re expanding how Acrobat supports modern productivity—bringing together core capabilities, content creation, and AI-powered intelligence into one connected experience.

We’re looking for a Group Product Marketing Manager to lead strategy and execution for how Adobe delivers value to business users across core PDF tools, productivity, and creation. In this B2C role, you’ll guide positioning, drive go-to-market strategy, and manage a team focused on helping professionals work smarter—across documents, formats, and surfaces.

Key Responsibilities

• Own the marketing strategy for core PDF capabilities from editing to other top PDF actions, ensuring Acrobat remains the go-to solution for essential document workflows.
• Manage and develop a team of product marketers focused on business user segments, delivering high-impact work across positioning, GTM, and market insights.
• Define clear, scalable messaging frameworks that articulate how Acrobat tools help professionals create, communicate, and collaborate more effectively.
• Lead overarching SEO strategy to capture high-intent demand and drive discoverability of Acrobat, partnering closely with SEO, product, and web teams to bring key initiatives to life across surfaces and channels
• Lead messaging for new integrations between Acrobat and Express—positioning how the platforms work better together to deliver added user value.
• Uncover user insights and segment needs to inform messaging and roadmap prioritization
• Ensure experiences are optimized across platforms from mobile to desktop, supporting business users wherever they work and delivering consistent value across surfaces.
• Drive go-to-market planning and execution for launches, campaigns, and feature updates, ensuring coordinated delivery and measurable impact.
• Support adoption and usage across channels and geos by delivering scalable messaging frameworks, launch assets, and partner enablement.
• Track market trends and landscape shifts to position Adobe effectively across productivity and content creation categories.

What You’ll Bring

• 10+ years of experience in product marketing, including experience marketing to business professionals or productivity-focused users in SaaS or platform based products.
• 2+ years of experience leading teams or mentoring PMMs.
• Demonstrated success in driving strategy and execution across multiple products or a portfolio.
• Strong storytelling and communication skills, with experience crafting clear narratives for complex, multi-surface experiences.
• Strategic and analytical mindset, with the ability to synthesize insights into action.
• Experience collaborating on or leading SEO and web optimization strategies.
• Comfort operating in a fast-paced, matrixed environment with global reach.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 -- $273,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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