The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

Job Description

About the Role

As the senior manager of integrated marketing campaign activations for The New York Times, your primary responsibility will be to tell brand and product stories to potential users in compelling, relevant ways. You will identify opportunities to extend marketing messaging to invite curious people to learn more about Times journalism and products with that inspire interest through press, influencers and organic social alongside other marketing extensions including paid and owned media. Working at the intersection of editorial, product, marketing, partnerships, events and communications, you will collaborate with a variety of teams to grow awareness and affinity for the New York Times brand and products. You will also oversee our agency partners workflow, partner alongside our in-house creative team and manage always on and campaign brainstorming alongside product and marketing teams. 

You will report to the managing director of brand media marketing, earned.

Responsibilities:

• Develop below the line campaign strategies and consumer activation ideas for New York Times brand and products including briefing in and producing marketing activations and priorities.

• Determine cultural and consumer-facing moments and “hooks”, allowing us to reach new audiences in authentic ways. 

• Understanding of always-on product comms+influencer strategies with contacts and understanding of media landscape. 

• Create compelling comms strategies and develop press and social worthy pitch ideas alongside social and comms team.

• Maintain relationships with journalists and navigate spokespeople opportunities to ensure messaging and preparedness for our internal team.

• Collaborate with the media strategy team to build cohesive integrated plans across paid, owned and earned media.

• Connect and build integrated plans with our Communications, The New York Times Store and the events team to create earned programming with PR, events and tangible (merch, collaborations) expressions of our brands and products.

• Work with other brand marketers across brand marketing campaigns.

• Bring expertise for activation and influencer market to other marketing teams and The New York Times at large

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 6+ years of marketing or communications experience

• 2+ years in-house activations and external comms, including writing earned-media strategies, and building earned-first activities, ideas and real-time campaigns including:

• Leadership experience managing project across creative, production, comms and measurement.

• Inspirational creative briefing and strategy with an eye for execution.

• Editorial judgment, understanding the landscape, be able to navigate risks and have a interest and eye on the news cycle.