Vice President Group Director, Data and Analysis

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

Vice President Group Director, Data & Analysis

In this role you will have ownership of CRM data for our client and serve as the end-to-end data partner for our team.

Core areas of focus for this group include applications in email and push notification measurement, reporting, and optimization solutions, customer segmentations, testing frame works, personalization, and forecasting. Additionally, this role has strategic oversight of data engineering work tracks that support core analytics programs. This role is also responsible for future-proofing our approach to CRM and define what the future looks like in CRM measurement and reporting for our client.

Job Responsibilities:

• Oversee implementation of CRM data strategy, ensuring measurement goals are met and KPIs are effectively captured, and data quality is accurate
• Act as a key data partner for clients, understand client strategy and respond to client needs and feedback appropriately; act as liaison with client’s data team, representing the needs of the marketing team and ensuring data is available in actionable formats
• Build strategic measurement plans and learning agendas
• Understand needs and applications of advanced analytical methods and works with Data Science / Engineering / Instrumentation SMEs to ensure projects are planned and executed correctly
• Ensure statistical concepts are built into appropriate projects, and leverage advanced analytic resources or methods when needed
• Guide junior team members to build foundational reports, understand data implications, and deliver presentations that highlight relevant results and proposed actions
• Lead cross-capability projects with other teams such as media and product management bringing data capabilities to the overall strategy
• Provide thought leadership by bringing new and innovative ways to improve client’s marketing goals, data sophistication and maturity
• Guide strategy and issue resolution by identifying key issues and objectives for prioritization and buy-in
• Help clients see longer-term opportunities and keep them informed of industry trends, recommending projects based on those trends
• Identify and evaluate potential vendors and socialize vendors with relevant stakeholders
• Acts as a thought leader or SME within the data capability internally
• Supports new business pitches and cross-capability engagements
• Designs and executes approach to ingesting and activating the right data for various CRM email/push executions including how it these integrate with other owned properties (website) and other channels (including paid media)
• Provide relevant POVs on industry trends and solutions to futureproof CRM strategy.
• Uncovers insights about customers including how we might use first, second and third party behavioral data.
• Being a knowledge leader and a reliable source of “what we know” and a partner for filling knowledge gap by connecting dots and creating consistency across disparate lines of business.
• Identify efficiencies and create more effective and innovative ways of working for a large, crossfunctional team. Combine data, talent/capabilities, technology and industry relationships to deliver benefits to the client that align with their business objectives.

Qualifications

• 10+ years of experience in Marketing Analytics, Digital Marketing, or a business-related field
• Bachelor’s degree in any related field that includes significant quantitative study, or equivalent experience
• Strong critical thinking skills, and are proactive about questioning the norm and pushing for improvements
• Demonstrated mastery of ad tech, mar tech, and data tools and platforms across multiple channels
• Fully able to organize and prepare well written documents independently, and guides the team in doing the same
• Able to synthesize complex analytical approaches and findings articulately and concisely

Technical Sk