Sr. Manager, Marketing Services Delivery (Events & Experiential Marketing)
VisaAbout the role
Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
- Build, nurture and lead team of Delivery Leads responsible for delivering on Marketing Services pillars – e.g., research& insights, marketing strategy, campaign development, campaign delivery, & optimization and campaign measurement
- Serve as the subject matter expert in sponsorships, sweepstakes, events, and experiential marketing for the Marketing Services Delivery team; work across the business (Legal, Global, North America and US Client Marketing) to capture and transfer expert knowledge, insights, and best practices
- Identify and develop scalable delivery frameworks to improve speed to market, ensure work is delivered efficiently and executed flawlessly
- Provide marketing thought leadership and expert project management skills to develop and implement marketing programs on behalf of Clients – e.g., research& insights, marketing strategy, campaign development, campaign delivery & optimization and campaign measurement
- Establish a collaborative feedback loop with Marketing Services Business Development and other key delivery stakeholders, champion continuous improvement of Sales x Delivery working model
- Prioritize and monitor the work of Delivery Leads responsible for implementing marketing programs, ensuring they execute with excellence
- Assist in developing processes to enhance working model with internal/external stakeholders to improve speed to market while ensuring strategy/creative output reflects Visa payments marketing expertise and aligns to Client program objectives
- Nurture, grow and deepen Client relationships; establish US Client Marketing as preferred payments marketing partner of choice among our clients
- Manage the implementation of Client engagements; identify value-add opportunities and recommend process enhancements to improve future performance
- Evaluate post-engagement Client survey scores; collaborate with team to identify and implement enhancements to improve future performance
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
Basic Qualifications
- 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred Qualifications
- 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
- 7+ years of experience in financial services or payments marketing including issuers, fintechs, processors or merchants
- Successful operating in fast-paced, highly matrixed organizations
- Authority in multiple marketing disciplines – e.g., brand, direct response, research, content, social, influencer, sponsorship, events, product
- Deep expertise in the areas of managing and executing sponsorship activations, sweepstakes, events, and experiential marketing
- Understanding of market dynamics in the areas of consumer, small business, commercial, prepaid, debit, credit payments
- Accomplished at building trusted relationships with cross-functional team members, key stakeholders, business leaders and Clients
- Ability to structure, manage and coordinate complex projects across multiple internal/external stakeholders
- Demonstrated ability to collaborate and influence in highly matrixed organizations to drive decision making and move initiatives forward
- Work with limited direction, usually within a complex and ambiguous environment to drive fact-based marketing recommendations, solutions and decisions
- Leadership experience managing agency partners and/or providing marketing consulting services to lead creation of comprehensive, full funnel, multi-channel marketing programs
- Strong executive presence; excellent written and verbal communication skills; experience engaging with Executive and C-level suite audiences
- Expert on all Microsoft products including Excel, Word, Outlook, PowerPoint, and Ta
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