Senior Marketing Coordinator, NA Wholesale - Calvin Klein
PVH Corp.About the role
Be part of an iconic story.
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)
Support the North America Calvin Klein marketing manager to increase brand awareness and drive sales, specifically through wholesale channels. Develop an understanding of the wholesale business priorities and advocate on behalf of those priorities, while balancing brand moments and product focuses.
Responsibilities:
- Act as day-to-day marketing contact for key internal and external partners, including Merchandising, Sales, Visual Merchandising, Retail Development, Global Creative, and wholesale account partners (Amazon/Channel Bakers, Macy’s, Kohl’s, others)
- Oversee seasonal project briefs for in-store and digital marketing channels. Provide marketing direction, status updates, and ensure timely completion of all projects
- Support the wholesale media and co-op marketing planning process, partnering closely with account media and buying partners, as well as the wholesale sales team to support business objectives and product priorities
- Work closely with Sales partners to better understand their seasonal buys and top performing product to adapt brand and product marketing content for amazon.com. Update Brand Stores with new and relevant imagery on a seasonal basis
- Partner with Amazon advertising agency to run marketing and advertising campaigns for amazon.com. Create a paid media calendar based on campaign launch dates, product priorities and seasonal budget. Work closely with the Global Creative team to align paid media with seasonal brand campaigns
- Support North America licensing partners by amplifying seasonal campaigns through the retail and wholesale marketing channels such as Macy’s Media Network, Amazon, and Paid Media. (Coty, Movado, Revman, Marchon, Peerless, etc.)
- Manage/negotiate costs of projects as necessary. Ensure actual expense is within allocated budget
Qualifications:
Bachelor's degree
3+ yrs experience as Marketing assistant or coordinator in similar industry
Deadline Management and light Project Management experience
Must be able to build relationships with cross-functional teams and take initiative
Proficiency in Microsoft Word, Excel and Power Point
Ability to manage multiple projects; must be detail oriented and highly skilled in time management
Superior follow through, organization, and attention to detail
Excellent verbal and written communication skills
Great initiative with the ability to be a collaborative and team player
Able to anticipate needs and develop options
The ideal candidate will be a self-starter who is interested in learning the fashion business and Marketing from the ground up
Team player who pitches in and does whatever is necessary to get the job done
Strong work ethic and positive attitude
Detail-oriented and organized, as position is responsible for managing deadlines and workflow
Must be flexible to adapt to changing trends of business and projects
This position is not eligible for sponsorship.
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