Senior Manager, Paid Search

Company Description

We are Dentsu International. We innovate the way brands are built. That means we do things differently so they’re better than before. In this way, we make our clients’ most important marketing assets—their brands—win in a changing world.

Dentsu International is a modern marketing solutions company. Our mission is to help clients navigate, progress, and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data, and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description

Reporting into the Director, Paid Search, as a Sr. Manager, Paid Search, you will function in strategic & people-manager role on a team for one of dentsu clients. You will be the go-to Paid Search expert, lead daily client communication, cultivate & train junior talent, and act as the central hub of collaboration across departments including senior level colleagues at dentsu and senior level business leaders at your client. You will play a key role on an award-winning Paid Search team by developing strategies and bringing them to life through tactical planning to meet your client's paid search & marketing goals. 

Responsibilities:

• Oversee and guide paid search program for an enterprise-level client 
• Be the main contact for your client, third-party vendors, and internal departments for matters involving paid search. 
• Develop and execute market strategies for Paid Search campaigns across an array of Google & Microsoft properties and campaign types, including but not limited to text, shopping, multi-media campaigns, app with the ability to develop strategic roadmaps, test plans, risk/benefit analysis, and analyzing results to develop actionable insights. 
• Translate objectives from your client into strategy and tactics for paid search campaigns. 
• Manage daily campaign activities for paid search, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion. 
• Ensure highest level of quality assurance and flawless execution. 
• Employ analytical reasoning, data analysis, resourceful, and problem solving skills 
• Demonstrate thought leadership and professional communication skills by developing and delivering client-facing materials, such as presentations, Point of Views, business cases, and performance reports. 
• Work with client teams to identify and understand business needs, campaign performance objectives, and opportunities to grow the relationship. 
• Provide management and coaching of SEM Analysts - communicating task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth. Manage performance evaluations and feedback.  
• Monitor and shares industry news, online marketing trends, industry tools, and internal cross-team insights 

Qualifications

• 5+ years of Search Engine Marketing (SEM)/Pay-Per-Click (PPC)/Paid Search experience, preferably on the Agency side in the to e-Retail/CPG space 
• Strong foundational experience in Google Ads, Bing Ads, SA360, Apple Search Ads 
• Ability to use an array of inputs to make strategic recommendations 
• Professional presence, dependable behavior, strong communication skills with ability prioritize internal & external deliverables and navigate a fast-pace account 
• Data analysis and problem solving skills; ability to draw conclusions and devise strategic recommendations based on findings 
• Strong organizational, written, and verbal communication skills 
• Strong project management skills and experience working on a large team with an array of workstreams & deliverables. 
• Strong Microsoft Excel skills: shortcuts, pivot tables, vlookups, data visualization, charts, reporting capabilities, bulksheet creation, etc.  
• Experience working on an integrated media accou