Marketing Specialist

About the role:

Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner’s expert guidance and tools enable smarter decisions and stronger performance on an organization’s mission critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.

We’re looking for a B2B Marketing Specialist to join our Global Technology Sales (GTS) Marketing team focused on the High Tech & Invest region. This role will be a key contributor to the ongoing growth and success of Gartner by supporting the execution of demand generation campaigns, sales enablement and pipeline progression for new business and account expansion. 

What you will do:

• Create regional demand and lead generation campaigns designed to target specific customer personas and drive quality leads to Sales to build pipeline

• Develop and execute Sales enablement programs to progress pipeline

• Assist with the development and execution of global role-based campaigns

• Write content and messaging for campaign briefs, sales enablement, and organic channels including email, SEO, and social media

• Own content and campaigns across social media platforms for High Tech business to drive engagement and grow social following.

• Collaborate with Centers of Excellence, Program Managers, and other cross-functional partners to coordinate the execution and delivery of integrated marketing programs

• Report on lead activity to support pipeline progression and campaign reporting and analysis.

• Project manage and track campaign performance; proactively provide recommendations for campaign optimization and report on success metrics using analytics and Power BI tools

What you will need:

• Bachelor’s degree required (Marketing or Communications preferred)

• 1-3 years experience working within Marketing or Digital Marketing; prefer large or global company experience

• Proven experience developing successful integrated marketing or demand generation programs designed for executive-level audiences.

• Detail-oriented, with strong follow-through skills

• Strong project management, communication, analytical, and stakeholder management skills.

• Ability to be flexible and work effectively in collaborative, fast-paced, fast-changing environment 

• Proficient with MS Office (Excel and PowerPoint); Experience with a CRM (Salesforce), CMS (Adobe AEM), email management system (Eloqua) and data analytics platform (Power BI, Google Analytics), Google Workspace, Sharepoint, and Canva preferred.

• Excellent English written and verbal communication skills.

What you will get:

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!

• Collaborative, team-oriented culture that embraces diversity 

• Professional development and unlimited growth opportunities

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Who are we? 

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work? 

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, en