Director of Sales and Marketing - Kimpton Mas Olas Resort & Spa (Mexico City, Guadalajara, Tijuana)

About Kimpton Mas Olas Resort & Spa:  Kimpton Mas Olas Resort & Spa is an adults only luxury retreat set along Baja California Sur’s Pacific coastline. The property features 94 guest rooms, including 22 oceanfront villas and penthouses, spread across 27–28 architecturally rich structures designed using natural materials and local artisan craftsmanship. Guests enjoy a refined wellness forward experience, with four distinctive pools—including a sculptural oceanfront pool and a lap pool—plus Botánica Spa, wellness studios, and three dining venues showcasing Baja inspired cuisine sourced from on site gardens.

The resort is also a premier venue for destination weddings, social events, and boutique retreats, hosting groups from 20 to 750 across immersive indoor-outdoor spaces including the Citrus Allé, Event Lawn, and dramatic beachfront ceremony settings. 

Remington Hospitality is the management company operating this property, overseeing all aspects of the hotel’s performance, sales strategy, and guest experience. As part of Remington’s portfolio, this property benefits from the company’s strong reputation for operational excellence, people-first culture, and commitment to career development. Joining Remington means becoming part of a nationwide hospitality leader that values innovation, growth, and empowering its associates to thrive in dynamic, high-performing environment.

Position Summary.

The Director of Sales & Marketing (DOSM) is the commercial leader responsible for driving revenue growth, market share, and brand visibility for Kimpton Mas Olas Resort & Spa. This role works closely with the Remington Hospitality Commercial Strategy team to direct all sales, marketing, and distribution strategies—overseeing brand management, digital marketing, PR, social media, partnerships, revenue strategy alignment, and group/leisure sales performance. 

DOSM leads the overall commercial strategy in collaboration with management company commercial strategy leads, with a dual focus:

1. Sales Leadership: Targeting luxury leisure, destination weddings, social groups, boutique retreats, and experiential travelers across Mexico, the U.S., and global markets.
2. Marketing Leadership: Elevating the Mas Olas brand through innovative digital marketing, content creation, strategic partnerships, and PR that resonates with affluent travelers. 

This role collaborates closely with Sales, Marketing, Revenue, F&B, Spa, Experiences, and Operations to deliver integrated campaigns that drive profitability and elevate the resort’s presence in core markets.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute sales strategies to grow market share across luxury leisure, weddings, social events, and group/retreat segments.
• Lead business development efforts including sales missions, trade shows, industry networking, and travel advisor engagement.
• Build relationships with luxury consortia, wholesalers, FIT partners, wedding planners, and high end travel agencies.
• Oversee sales processes including prospecting, contracting, group servicing, and account management.
• Guide pricing strategies, packages, promotions, and group rate structures in collaboration with Revenue Management.
• Support forecasting, budgeting, and long term commercial planning.
• Ensure best class execution for on property events and contracted groups.
• Create and execute an effective outside sales program to attract new business opportunities.
• Oversee the internal servicing of groups to ensure seamless execution of contracted sales.
• Collaborate with the hotel management team and the General Manager to align sales efforts with overall property objectives.
• Train all sales and marketing staff, holding them accountable for actionable results and performance metrics.
• Build and maintain strong relationships with government tourism boards, destination marketing organizations (DMOs), and other public sector bodies to drive inbound travel.
• Collaborate with national and regional tourism authorities to create joint marketing initiatives and secure funding or incentives.
• Represent the property at regional travel and tourism trade shows, fostering partnerships with tour operators,