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Marketing Communication Manager (Medical Products)
Koh Young TechnologySan Diego, United Statesfull_timeVerifiedPosted 4 Mar 2024
About the role
Job Summary We are looking for a Marketing Communication Manager who will be responsible for developing and implementing global marketing plans for Koh Young medical products. This role involves collaborating with cross-functional teams, including sales and product management, to drive product promotion, market penetration, and brand awareness. Responsibilities
1. Strategic Planning and Campaign Management- Develop comprehensive marketing communication plans aligned with overall business objectives and product strategies.- Create and manage campaigns across multiple channels (digital, print, events) to promote Koh Young medical products effectively.- Monitor and analyze campaign performance metrics, preparing regular reports to evaluate effectiveness and suggest improvements. 2. Content Development and Brand Messaging- Lead the creation of compelling content, including brochures, websites, press releases, and presentations, ensuring alignment with brand messaging and positioning.- Collaborate with cross-functional teams to develop consistent and impactful messaging for various target audiences. 3. Collaboration with Sales and Product Teams- Work closely with sales teams to develop sales enablement materials, presentations, and tools supporting product launches and promotions.- Collaborate with product management and R&D teams to understand product features and benefits, translating them into effective communication strategies. 4. Event Management and Trade Shows- Plan, coordinate, and execute participation in industry trade shows, conferences, and events to showcase products and enhance brand visibility.- Manage pre-event and post-event communication strategies to maximize impact and engagement. Requirements and skills - Bachelor’s degree in marketing, communications, or related field.- Proven experience (5+ years) in marketing communications, preferably in the medical device or healthcare industry.- Strong understanding of marketing principles, branding, and strategic communication planning.- Excellent written and verbal communication skills with the ability to create impactful content.- Strategic thinker with the ability to analyze market trends and develop innovative marketing strategies.- Ability to work collaboratively in a cross-functional environment.- English – Korean bilingual is highly desirable.[입사지원서] * 자유 양식 이력서 제출 가능 (면접 전형 전 자사양식 이력서 작성 필수)* 모든 파일은 PDF 형식으로 변환 후 제출 *입사지원서 양식 내려받기
1. Strategic Planning and Campaign Management- Develop comprehensive marketing communication plans aligned with overall business objectives and product strategies.- Create and manage campaigns across multiple channels (digital, print, events) to promote Koh Young medical products effectively.- Monitor and analyze campaign performance metrics, preparing regular reports to evaluate effectiveness and suggest improvements. 2. Content Development and Brand Messaging- Lead the creation of compelling content, including brochures, websites, press releases, and presentations, ensuring alignment with brand messaging and positioning.- Collaborate with cross-functional teams to develop consistent and impactful messaging for various target audiences. 3. Collaboration with Sales and Product Teams- Work closely with sales teams to develop sales enablement materials, presentations, and tools supporting product launches and promotions.- Collaborate with product management and R&D teams to understand product features and benefits, translating them into effective communication strategies. 4. Event Management and Trade Shows- Plan, coordinate, and execute participation in industry trade shows, conferences, and events to showcase products and enhance brand visibility.- Manage pre-event and post-event communication strategies to maximize impact and engagement. Requirements and skills - Bachelor’s degree in marketing, communications, or related field.- Proven experience (5+ years) in marketing communications, preferably in the medical device or healthcare industry.- Strong understanding of marketing principles, branding, and strategic communication planning.- Excellent written and verbal communication skills with the ability to create impactful content.- Strategic thinker with the ability to analyze market trends and develop innovative marketing strategies.- Ability to work collaboratively in a cross-functional environment.- English – Korean bilingual is highly desirable.[입사지원서] * 자유 양식 이력서 제출 가능 (면접 전형 전 자사양식 이력서 작성 필수)* 모든 파일은 PDF 형식으로 변환 후 제출 *입사지원서 양식 내려받기
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