Associate Director, Business Analytics

<p>The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.</p> <h2>Responsibilities</h2> <p><u>External facing responsibilities:</u></p> <ul> <li>Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.</li> <li>Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.</li> <li>Participate in the measurement plan development and execution.</li> <li>Ensure timely follow through on all scheduled and ad hoc deliverables.</li> <li>Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.</li> <li>Recommend and implement research that will aid in the consumer insight gathering and strategic process.</li> <li>Identify opportunities to continuously improve processes.</li> <li>Lead, mentor and train analysts and managers.</li> <li>Present reports, POVs and other materials to clients on a regular basis over the phone and in person.</li> <li>Contribute to the consumer segmentation and audience identification/exploration processes.</li> <li>Design tests to measure the incremental impact of media on business outcomes.</li> <li>Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.</li> </ul> <p><u>&nbsp;</u></p> <p><u>Internal facing responsibilities:</u></p> <ul> <li>Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.</li> <li>Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.</li> <li>Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.</li> <li>Keep in front of industry trends and developments by conducting research and engaging in training.</li> </ul> <h2>Required Skills</h2> <ul> <li>Industry Knowledge in marketing analytics and data</li> <li>Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.</li> <li>Demonstrated knowledge in audience-based marketing and data-driven advertising</li> <li>Solution development: analytic skills, critical thinking and clarifying strategic &amp; operational issue