Senior Director, Growth Marketing (Hybrid)

Hi, Future Homie!
As a Homie, you'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We’re revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses?   Why We Need You: Homebase truly values the power of marketing. At a time when other companies are pulling back on marketing spend we’re leaning in! We’re currently focusing heavily on SEM, CRO, SEO, affiliates, and offline acquisition channels and are continuously testing for the best channel mix. Homebase’s integrated growth marketing function currently has an elite roster of cross-functional marketing pros and is seeking a Senior Director of Growth Marketing to round out the team. This person will work closely with and report to the Chief Marketing Officer. If you are a very strategic yet hands-on, growth marketing leader (full-funnel acquisition)  with a strong desire to build, let’s connect!

• Oversee a high-performing team of 4 (and growing) mid to senior-level individual contributors; coaching, performance management, metrics, budget, team morale, agency management, hiring, and retention.
• Strategically create a revenue-driven 12 to 18 month roadmap for growth marketing aligning with company goals.
• Own a very generous budget and work with the CMO and Finance to define forecast models.
• Test, experiment, identify, and diversify the channel mix in a way that will maximize payback. Determine market fit. 
• Work cross-functionally with a variety of stakeholders and articulate growth marketing performance to the exec team, product, data, sales, customer support, finance, and the broader marketing team.
• Own goals, testing/experiments, metrics, GIAs (think OKRs), and reporting of growth marketing performance.

Experience & Attributes You Bring:

• 10+ years of experience across the digital marketing landscape
• 4+ years of experience leading the growth marketing function
• Successful experiences scaling growth marketing teams from 0 to 1 and 1 to 10
• Solid SEO experience with a proven track record of growing organic/SEO acquisitions
• Experience owning large budgets and forecasting monthly, quarterly and annually
• Experience at hyper-growth companies, in the consumer space. Subscription-based experience is a plus! 
• Familiarity with both paid and organic channels, online and offline and a variety of growth tactics
• Experience managing managers and team leads required
• Ability to set goals and strategy and effectively coach a team to achieve
• Expert in search and digital performance channels, managing to CAC targets
• Familiarity with best practices in tracking, tagging, attribution, Google Analytics, Google Tag Manager, Search Console, etc.
• Need for speed to test and optimize without compromising quality
• Performance-driven, deeply analytical, comfortable deriving insights and making decisions from data
• Ability to juggle multiple projects at once and not lose track of the details
• Hybrid model. Must be based in San Francisco, CA, or within an hour’s commute

What We Offer You:

• California Only: Annual salary $230K - $270K USD.
• Stock Options - Everyone is an Owner! 
• 401(k) program + 4% company match
• Employer supplemented Medical, Dental, and Vision Insurance Plans
• 20 days of accrued PTO, annual paid holidays and paid volunteer time off
• Continued learning and development stipend
• Paid life insurance
• Short- and long-term disability coverage
• Paid parental leave
• Commuter benefits
• Flexible spending account (FSA) options
• Top-of-the-line equipment and stipend for workspace setup 
• Work from home Monday, Thursday, & Friday 
• Meals provided at our vibrant work spaces
• Team offsites and monthly opportunities to engage with fellow Homies

What to Expect During the Interview Process:

• Meet the Talent Acquisition Advisor, Shaun Moten
• Meet the Hiring Manager, Candy Lee
• Participate in a Technical Round
• Participate in a Strategic Interview, Candy Lee & Rob Horowitz
• Meet the Leadership te